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  • Data Points Towards Mobile, Rich Media, And Private Marketplaces

    The results of Adform’s RTB Trend Report, Europe, Q2, 2014 point to a certain future: digital media acquisition will centre almost exclusively on programmatic trading. Martin Stockfleth Larsen, Adform CMO, reflects on how quickly this is happening, and points out [...]

  • 'The reasons behind rapid change are clear-cut, even if the consequences are not'

    Henry Howe, Weve, product manager, display, discusses how competing mobile ecosystems,and ad tech firms continually repositioning themselves is causing fragmentation and confusion in the market, plus how those with first-party data can help simplify the audience buying process.  Few other areas of [...]

  • Ad Tech's Dilemma: Fragmentation vs. Consolidation

    One of ExchangeWire’s ‘inside sources’ shares their views on how the fragmented LUMAscape means  media teams cannot possibly evaluate suppliers in every category, plus the commonality of the history of ad tech and the rail network, including how consolidation under large media [...]

  • ‘Ad Tech 3.0’ Dystopia or Utopia?

    Gareth Davies, Adbrain, CEO, and ExchangeWire columnist, discusses the benefits of establishing an industry standard way of targeting audiences in a mobile-first world, as well as an alternative scenario where the industry is controlled by a few vested interests.  Programmatic players [...]

  • ExchangeWire European Weekly Round-Up

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Amazon's videogame move; Facebook tweeks ad offering;  IPONWEB buys in Europe; Rubicon Project partners with Future; Alibaba and WPP's telling filings. [...]

  • Agency Trading Desks – Focus on Risk, Not Price

    Bharad Ramesh, chief analyst at media advisory firm eMVC (and ex-VivaKi and GroupM Asia veteran), asks the question: ‘How many advertisers will choose transparency if it costs them 10% more?’ The intense conversation on price transparency in agency trading desks puts [...]

  • Why There Is No Unique ‘Programmatic Market’ Model

    Vincent Potier, Captify, COO, explains how the trend towards programmatic buying is unlikely to replicate the ‘buyer-led’ Transatlantic model established in the UK and North America.   Within the next five years, programmatic buying will conquer the advertising world. The question [...]

  • ATS London Preview: Can Legacy Publishers Survive In The Era Of Long-Tail Apps?

    The web has presented legacy publishers with a monetisation challenge they have yet to master, and the emergence of media consumption on handheld devices has posed them with an even more difficult quandary as they now compete with Silicon Valley [...]

  • What If Advertisers Asked For An Alternative To The Agency Commission Model?

    John Were, CEO and co-founder of Xelsion, discusses the agency trading desks and compensation models, as well as how the entry of enterprise players such as Accenture and IBM is bringing pressure to bear on some of the accepted norms [...]

  • Europe’s Appetite For Investment Is Clear, But Just Where Do They Want To Exit?

    The European ad tech scene has never been in ruder health, with the trade press littered with news of funding rounds for start-ups here, yet the ‘European Google’ remains elusive and ad tech firms born and raised in Europe are [...]