Google, Microsoft and UK mobile operator joint venture Weve are among companies attempting to win over more brand spend in the notoriously tricky mobile display ad market with the formation of an industry working group that intends to spread further [...]

Even with some unscrupulous publishers, negligent networks and careless agencies, brands can have as much safety as they are willing to pay for, writes Dan de Sybel, director of technology and operations, Infectious Media. The drive towards more transparency in [...]

Discrepancies around ad viewabilty promises to be one of the key hurdles for the ad tech industry to clear, as trade bodies representing advertisers and premium publishers have identified it as one of the key issues to address in 2014. [...]

Xaxis has announced the full integration of 24/7 Media to create “the world’s largest” programmatic outfit, with Caspar Schlickum being elevated to the newly-created role of EMEA CEO, crowning a series of high-level moves within the WPP trading desk. This [...]

APAC digital publishers are undergoing a shift in attitude towards programmatic trading; from viewing it as an outlet for unsold inventory towards ‘holisitic yield management’. As global regions go, APAC is perhaps the most diverse of them all, both in terms [...]

We’ve all heard the projections; global mobile ad spend is set to triple to $37bn by 2017, accounting for half of total US digital ad budgets. The driver; programmatic buying – set to reach more than 50% of US display [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Yahoo Parts Ways with COO De Castro Ahead Of Ad Exchange Roll-Out Earlier this week it emerged that Yahoo has axed its former Chief Operating Officer Henrique [...]

Sources indicate that data will be one of the hot topics of 2014, particularly as the French regulator begins to bear its teeth and advertisers begin to demand enhanced transparency. In short, the terms ‘privacy’ and ‘transparency’ could soon become [...]

Investment in internet advertising continues to buoy the overall UK marketing industry, according to the latest IPA Bellwether report. The report released today (16 January) reveals an overall increase in marketing spend in the fourth quarter of 2013, with over 11% [...]

In the first of a two-part look at the French programmatic market in 2014, insiders have told ExchangeWire the programmatic trading sector provided one of the few ‘good news’ stories in the French advertising market last year, which was described [...]