There has been so much written recently about 'programmatic'. Everything is 'programmatic' these days. What does it all mean? Who knows? Data-driven decision making? RTB-enabled buying? Automated selling? Ad-serving? ...anyone? It might seem like spin, and probably is, but the simple [...]

Data management is core to digital strategy today. Sophisticated marketers know that proper usage of their data is key to customer retention and upsell, and also provides the foundation required to gain new customers and grow business. As a result of [...]

It's nearly the end of the year, and that means prediction time. Here in the first of many future-looking posts in the coming weeks, Pierre Naggar, MD Europe, Turn, takes a look at what might be ahead of us in [...]

The European programmatic market continued to show signs of growth, health and market stabilisation in the third quarter of 2013. RTB ad spend increased by 31%, and CPMs saw a modest 3% gain. While third-quarter growth was less dramatic than [...]

Microsoft announced this week programmatic advertising is coming back to Outlook.com. Here Simon discusses how this benefits advertisers, with the ability to leverage standard-size creatives and reach their millions of users across Europe, what's happening with Programmatic Direct and further [...]

With the silly season nearly upon us, advertisers are kicking off major brand campaigns and digital is more important than ever. Brands such as M&S, John Lewis and Argos are placing greater emphasis on digital for engagement and conversation. Delve [...]

As competition for a finite universe of bookers intensifies, retargeting has emerged as an indispensable tool in a smart advertiser’s online toolkit. By using behaviourally targeted ads to reengage site abandoners, retargeting has seen huge success in the travel and [...]

What better way to gain feedback from the marketplace than to gather both the buy and sell sides of the industry and listen to what they are saying about current market trends? It is something that we like to do [...]

Turn breaks down by fractions of a second how long each step of serving an ad takes, showing how lightning-fast the process is.

Now a week out from the major IPO that serves as proof positive that the retargeting category is ‘all grown up’,let’s take some inventory on how far we’ve come. I, as most of you reading this, remember the early days. [...]