Italy is the biggest Southern European display market, now totalling 500 million euro - and growing - per year. We speak to Marco Guglielmin, Director A-Plus platform at Zodiak Media. Zodiak Media is a leading Publisher Trading Desk in the [...]

Over the course of the last three years ExchangeWire has witnessed real time bidding emerge from a technological unknown to an established method of media buying. We are now at a point where, although automated-led buying still has room for [...]

We have already looked at how you would execute premium programmatic from a direct sales platform in the first of this series of posts. But what about the other options, namely RTB and the ad exchange. Today we [...]

There has been a lot written around the new industry buzzword, Programmatic Premium. The amount of press devoted to it in the last three months is not the be underestimated. After all, this is the sweet revenue spot for most [...]

Stephan Noller is CEO & Founder of nugg.ad AG At this year’s I-COM conference in Rome I had an interesting discussion with the media manager of a large FMCG company known for booking premium inventory via DSPs for a number of [...]

Brands are significantly increasing their investment in online video, but not all this new money is being spent wisely. When a market expands as rapidly as online video has, there are bound to be some red herrings. Right now, some [...]

Much is spoken and written about the growing economic strengths of the BRIC markets, it is one reason why ExchangeWire has a growing presence in these markets. However, when it comes to ad tech, India often is left in the [...]

The market in Spain for programmatic media trading is bucking the trend despite the Spanish recession, as publishers there look beyond their own borders for extra revenue, and technology adoption within video is fuelling this trend.

Sylvain Deffay is Country Manager France at Infectious Media. This September I cut the ribbon on Infectious Media’s Paris office. It is a really exciting time to be opening an office in France. Q4 has been packed with news about RTB [...]

ExchangeWire is announcing the launch of its new mobile advertising event in 2013. Mobile Sessions is the first event ExchangeWire has created that is 100% focused on the mobile advertising industry. The half-day event will be hosted at the OXO2 [...]