ExchangeWire caught up with Carl Costa, Founder and CEO of SlingServer Asia, a divison of StrikeAd Asia to gain some insight into the Southeast Asian mobile market. The mobile ad market in the region appears to be more robust than desktop [...]

Ybrant Digital's Jacob Nizri discusses the differentiated ad network solution, and the evolving model for both advertisers and publishers. What does Ybrant Digital offer that other solutions in the space don't? It is indeed very difficult to distinguish the different companies in [...]

Kate Tickner works for IBM’s Big Data Solutions team and specialises in the Media and Entertainment industry, covering EMEA, with a particular interest in Digital Media. This includes content publishers, marketing solutions providers, broadcasters, advertising ecosystem companies and all entertainment [...]

New partnership will enable advertisers to add scale and simplicity to video campaigns in the ANZ region. MediaMind, a division of DG and leading independent provider of integrated digital advertising solutions, announced last week a strategic regional partnership with Adap.tv, a [...]

It's the biggest data-driven advertising event in Europe. It's the event that even has its own acronym. ATS London is now in its third year, and the line-up of speakers and content is the best yet. Often copied - A [...]

The stack is the next big thing. Everyone wants to be a stack. Problem is, do we really know what a stack is and are there enough buyers to support the multiple stack solutions looking to dominate the market? What is [...]

In April 2012, TubeMogul commissioned Forrester Consulting to evaluate the brand marketing opportunity provided by RTB-enabled video and compare it to other forms of broad-based video buying, such as through ad networks. In conducting interviews with 11 RTB video buyers, [...]

Publicitas announced last month that it was looking to launch a premium exchange solution for pan-European publishers. Here Chris LeMay discusses VisualDNA's role in the new Publicitas project, and what the new SSP solution will mean for premium European publishers. What [...]

Following the approval of the relevant authorities, La Place Media, formerly known as AdMediaPremium, will start selling exclusively premium inventory from the following media sites: Amaury Médias, FigaroMedias, Lagardère Publicité and TF1 Publicité. One-hundred per cent of their inventory will [...]

James Yancey, VP of Global Strategy at IgnitionOne, on the future of Facebook Sponsored Stories combining social graph and third-party data. What would happen if Facebook partnered with third-party data providers? Warning: if you’re a privacy fanatic, then it will probably [...]