Ad tech is a funny business. Experts and onlookers alike have been hammering the concept of ad networks for the better part of three years, yet when Facebook seem poised to launch one, it has many salivating over the prospect. [...]

You wake up. You check your mobile phone. You see an advert for that tasty Toyota model you’ve been checking out recently. On the way into work, you’re playing Angry Birds on your tablet, and the mobile ads alongside show more [...]

Jason Barnes is the Head of Commercial Development at News Limited. Here he discusses the Rubicon Project partnership, trends in the Australian market and the strategy that News Limited will look to execute over the coming twelve months around the [...]

Venture Capitalists and "tech" trade press types have been salivating over the potential of the Russian internet market for some time now with an avalanche of posts offering some unique perspective. Given the hot air that perpetually emanates from both [...]

There are signs that the data-driven ad market in APAC is gathering momentum. With a number of US vendors now entering the market, and local APAC solutions getting new funding and traction throughout the region, APAC is likely to have [...]

The subject of ‘programmatic premium’ may still be surrounded by ambiguity and ill-definition, but the French RTB market nevertheless is driving on with its adoption. Many saw the launch of La Place Media and Audience Square as the first signs that [...]

Ads Get into Apps, In-App Ads Get to the Top It probably wouldn’t be an exaggeration to say that the modern user is almost 100% mobile, regarding both private time and work routine. Due to the fast pace of our lives, [...]

Poland and indeed the rest of the CEE market is about to erupt when it comes to the future state of data-driven ad buying. Engineering prowess has reigned in the region for some time and the likes of Warsaw are [...]

To date, behavioural retargeting companies have required marketers to play by their rules and operate within their restrictive templates (and I mean more than just their ad creatives). This just won’t cut it anymore. A ‘one size fits all’ approach, [...]

ExchangeWire have been watching the emerging Russian market with interest. Looking to gain some insight into how things are developing, we caught up with Nikolay Danilov, Head of Display Ad Services at Yandex, to shed some light on what we [...]