AdMaxim Mobile Marketing Launches in UK & EMEA Last week sees the UK and EMEA launch of AdMaxim, the first of a new generation of mobile advertising technologies capable of integrating a variety of mobile formats and creative options, within a [...]

Microsoft Advertising Selects Adform for Rich Media Solutions Display marketing specialists Adform announced last week its global appointment by Microsoft Advertising to offer brand marketers and media agencies a full service of rich media solutions to optimise their display marketing campaigns. [...]

RTB and programmatic buying are quite nascent in the Nordics.  At last week’s ATS Stockholm there was much discussion about where to begin and how to edge the region into the forefront of an already established global RTB environment. INTRO: The [...]

Videology Announces Integration with eXelate Videology—an online video advertising platform and solutions provider—announced this week that its technology now allows server-to-server communication with eXelate—a data and analytics engine powering digital marketing decisions. This is the first integration of its kind between [...]

Hidetaka Fukata is Executive Officer, Head of e-Business Group, at D.A. Consortium Inc. Here he discusses the launch of i-Effect, DAC's new third-party ad server. Can you give some background to “i-Effect(TM)” DAC’s new third party ad-serving technology? Even though Third Party [...]

StrikeAd and Celtra Join Forces to Offer RTB-integrated Rich Media Mobile Ads StrikeAd, the London and New York-based mobile advertising specialist, this week announced they’re teaming up with Celtra, an industry leader for rich media advertising and analytics across mobile devices, [...]

cyber communications inc. (“cci”), a leading Japanese media representative company and a wholly owned subsidiary of Dentsu Inc., and OpenX Technologies, Inc. (OpenX), today announced a major expansion of their multi-year partnership. Under the terms of the extended online advertising [...]

In preparation for ATS Stockholm, this Thursday the 24th May, we asked three industry leaders in the Nordics, for their their thoughts on automated, data-driven buying in the region. It is clear that whilst automated trading is still fairly nascent [...]

Simon Halstead is the Director, Microsoft Advertising Exchange, EMEA at Microsoft. Here he discusses the Microsoft Ad Exchange roll-out in the Nordics, and RTB adoption in the region. Can you provide an update on the rollout of Microsoft’s exchange proposition across [...]

Frank Andersen is Nordic Chief Digital Officer. Here he discusses the group's move into data-driven media buying in the region. Would you be able to provide a bit more detail on the Accuen/Annalect Group/Omnicom Media Group proposition across the Nordic region? Annalect [...]