ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Marketo is snapped up by private equity firm; Facebook retires LiveRail; DoubleClick connects advertisers and marketing experts; Adsquare partners with Adelphi; and New partnership [...]

Although successful and still growing, programmatic trading is outdated and overpriced. If it is to survive, the industry needs to up their game and update and optimise programmatic. In this piece, Andrew Eifler, VP product management, AppNexus Advertiser Technology Group (pictured [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC tops global mobile adblockers; Japan publisher co-op kicks off with three; AU online ads climb 33.5% [...]

Header bidding: the ad tech juggernaut that is now used by over 70% of all publishers. But what considerations should publishers take into account when choosing header bidding containers? Andrew Buckman (pictured below), MD EMEA, OpenX, explains the difference between server-side [...]

It may be widely touted to bring about improved efficiencies with automation, but programmatic does not mean machines should completely take over media buying and campaign management. Such misconceptions persist in the Asia-Pacific region and need to be properly addressed, urges [...]

We all know that companies are embracing programmatic in order to better connect with consumers online. The growth in use of programmatic has been well documented, and is showing no signs of slowing. However, Bruce Falck (pictured below), CEO, Turn, tells ExchangeWire that [...]

How much of a challenge is mobile, really? Jeremy Hlavacek (pictured below), vice president, Global Automated Monetization, The Weather Channel, tells ExchangeWire that there are many misconceptions around mobile advertising – and unnecessarily so, but that data and measurement need [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus faces defeat in another court case against Springer; Facebook Shutters FBX; Three UK announces ad blocking trial run; ADventori opens London office; and StickyADS [...]

In February 2016, ExchangeWire published a feature that analysed Gartner's latest Magic Quadrant for Digital Marketing Hubs. Four months later (May 2016), Gartner has just released its Magic Quadrant for Multichannel Campaign Management.  In this feature, we aim to discover: Is there [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Programmatic grew over 100% in Europe in 2015; Double-digit billions in [...]