I find it laughable when people in the online ad industry baulk at publishers becoming media buyers. There is a general consensus that media buyers have a specific role in the marketplace and that publishers should just stick to [...]

I love the data Google Ad Planner released this week on the top 1000 sites globally. The most vistied site globally is still Facebook with over 540 million uniques users per month. Yahoo takes the second spot for [...]

The IAB Europe numbers are out for the big display markets in Europe. German display advertising is closing in on one billion euro - and remains the number one in Europe. ExchangeWire had a conversation with Mathias Pantke, [...]

» Inmobi says it's the world’s largest independent mobile ad network. It now serves 16.7 billion impression and reaches 179 million users in 108 countries. Inmobi is obviously up against some stiff competition - especially now that Google [...]

Malvertising is, according to Rubicon execs, putting about $600 million dollars of publisher revenue at risk every month. I take it that cost must include brand damage, loss of revenue due to drop in traffic (malware has led to [...]

Kwame Acheampong is Managing Director and Partner at Httpool. Httpool is an ad network that specialises in the Central and Eastern European markets, offering buying opportunities in these markets to UK agencies and advertisers. Acheampong took time to [...]

Qunatcast announced yesterday that they are moving into the European. They have hired Philip MacCauley, the former Director of Business Development and Commercial Relations at Yahoo!, to head up the operation. The feeling here in the market is [...]

Matthias Pantke is CEO of AdScale GmbH, Germany. Adscale is one of Germany's leading ad exchanges, trading nearly 6 billion impressions per month. Pantke took this week to speak to ExchangeWire about the Adscale platform, the size of [...]

Michel Juvillier is CEO of Improve Digital, France. The platform is now the biggest supply side platform in the market: it works with 15 of the top 20 Comscore publishers; and is now optimizing two billion ad impressions per [...]

The numbers are always a problem with these state of the industry reports - always too focused on the US market. But the Rubicon Report is still a good read if only to get the company’s perspective of the market. [...]