Brian O’Kelley is the CEO and Cofounder of AppNexus. AppNexus is an advertising technology company that specialises in developing scalable ad trading solutions and ad exchange infrastructure. O'Kelley took time to speak to ExchangeWire this week about the [...]

Admeld today has announced a new funding round of $15 million dollars. The sell-side technology company has enjoyed considerable growth over the past twelve months, having quadrupled its customer base and established itself as the largest independent RTB platform [...]

» Nice post by Martin Kelly, who will be speaking at AdSummit 2010, over on the Infectious Media blog about the emergence of Facebook as the third channel for online advertisers - he counts search and RTB-enabled display as [...]

Malvertising continues to plague the display market here in Europe, threatening publishers with severe losses in terms of ad revenue and resource required to unearth and remove unwanted scripts from ad servers. Increasingly criminals are seeing display advertising as [...]

I find it laughable when people in the online ad industry baulk at publishers becoming media buyers. There is a general consensus that media buyers have a specific role in the marketplace and that publishers should just stick to [...]

I love the data Google Ad Planner released this week on the top 1000 sites globally. The most vistied site globally is still Facebook with over 540 million uniques users per month. Yahoo takes the second spot for [...]

The IAB Europe numbers are out for the big display markets in Europe. German display advertising is closing in on one billion euro - and remains the number one in Europe. ExchangeWire had a conversation with Mathias Pantke, [...]

» Inmobi says it's the world’s largest independent mobile ad network. It now serves 16.7 billion impression and reaches 179 million users in 108 countries. Inmobi is obviously up against some stiff competition - especially now that Google [...]

Malvertising is, according to Rubicon execs, putting about $600 million dollars of publisher revenue at risk every month. I take it that cost must include brand damage, loss of revenue due to drop in traffic (malware has led to [...]

Kwame Acheampong is Managing Director and Partner at Httpool. Httpool is an ad network that specialises in the Central and Eastern European markets, offering buying opportunities in these markets to UK agencies and advertisers. Acheampong took time to [...]