In today’s ExchangeWire news digest: Google has announced the suspension of ads on content about the Ukraine war; France's Adyoulike has been acquired by OpenWeb for USD$100m; and Twitch has banned channels found to be spreading pro-Kremlin propaganda.   Google pauses ads [...]

MGID, the global advertising platform, 30th March 2022,  announces it has acquired a majority stake in Metup Native S.r.l., a leading native advertising network in Italy previously owned by MetUp. This deal marks the latest step in MGID’s global expansion [...]

Ce partenariat permet le ciblage à travers l’inventaire des éditeurs premium sans cookie tiers ni identifiant de device. Permutive annonce March 22nd, 2022 un nouveau partenariat avec Neustar Inc, une société de TransUnion, pour connecter les annonceurs et les éditeurs en [...]

Seedtag, the leader in contextual advertising in EMEA and LATAM, has upgraded the image recognition capability of its in-house developed technology, LIZ©, in order to better achieve visual brand safety. It identifies specific objects or situations which could be indicators [...]

Pubstack is running the online event ‘How to go from a good to a great Ad Refresh strategy?’  In their continuous quest for creating more revenue streams, publishers have tested many monetisation strategies. Among them, Ad Refresh is very efficient, as [...]

impact.com, the world’s leading partnership management platform driving partnerships for more than 2,000 brands, has announced that the company has acquired Pressboard, the premier analytics and reporting platform for branded content. This acquisition empowers publishers to jumpstart and scale their content [...]

Ogury, le spécialiste technologique de la publicité mobile ancrée dans le respect de la vie privée, dresse un bilan de l’adoption de son format propriétaire Header Ad par les éditeurs français. Seulement quatre mois après son lancement en collaboration avec M Publicité, [...]

In this exclusive Q&A, Guy Jones and Oliver Deane, founders of The GoodNet, talk to ExchangeWire about how brands can educate consumers to adopt socially positive lifestyles, how brands and publishers can collaborate to advocate for sustainability, and the future of The [...]

In this exclusive Q&A, Carl Thomas Petterson, outgoing digital sales manager at NENTGroup, talks to ExchangeWire about the pandemic’s impact on broadcast TV, how linear publishers are adapting to continue to monetise their content, and how publisher revenue models may [...]

ShowHeroes Group, a leading global, independent provider of digital video solutions for advertisers, and publishers, continues its development in the connected TV environment. Following the launch of SemanticHero for CTV, the innovative semantic targeting solution for video advertising on connected TV, [...]