In this article, ExchangeWire research lead Mat Broughton takes a somewhat surrealist look at the house of cards underpinning AI data gathering, and what can be done to protect publishers. Like watching gulls (or bulky drunk lads) fight over a chip, [...]

Bidmatic Inc., a US-based ad tech company, announced measurable success from its AI-driven video production platform, HeroVideo, which is helping digital publishers unlock new ad revenue streams by transforming text articles into monetisable, high-engagement video content.  Initially launched in 2024, HeroVideo [...]

Mark Smith takes a look at what the rise of LLMs and AI summaries means for the publishing industry… The evolution of Google has always presented both headaches and opportunities for publishers. With each new update, a new set of rules would [...]

Content Ignite, a leading ad management and monetisation platform for premium publishers, today (29th July, 2025) announced a strategic partnership with The Media Trust, the global leader in digital ad quality and security. This collaboration will provide publishers with enhanced [...]

In this Media Pulse H1 2025 snapshot, we look at the major issues and trends in publisher monetisation over the first half of this year...

This week, AI advancements and shifting metrics highlight a rapidly evolving digital landscape. In today’s MadTech Daily, we cover the UK targeting Apple and Google’s mobile dominance, ITV reporting a 30% profit fall in the first half of 2025, and [...]

ArcSpan, the leading publisher-first audience monetisation platform, today announced it has raised USD$5.2m (£3.4m) in a Seed Extension round. The capital will support ArcSpan's mission to help digital publishers maximise revenue by transforming first-party data into high-performance, advertiser-ready audience and curation solutions. The funding round, [...]

In today’s Digest, we cover AI summaries on Google Discover raising publisher concerns, Omnicom topping estimates on APAC strength, and GenAI adoption in video ads soaring. 

Covatic, a leader in privacy-first audience solutions, today (July 11th, 2025) announced Contextual Event Traits, a powerful new enhancement to its platform designed to give publishers, media owners, and marketers unprecedented precision and flexibility in audience segmentation.  This feature enables publishers [...]

In today’s Digest, we cover legal developments including Google being fined $314.6m and Paramount settling the ‘60 Minutes’ lawsuit with Trump. We also look at X’s UK audience drop among the top 25 publishers and the US Senate’s rejection of [...]