VideoElephant’s October 2025 Rewind Report reveals a transformative surge in licensed and monetised video content usage among top global publishers, as AI-driven search reshapes digital media distribution. Key findings from VideoElephant’s data—capturing usage across major clients including MSN, Gannett, News Corp Australia, and [...]

Brands are doubling down on the proven effectiveness of affiliate marketing in the face of rising customer acquisition costs, with influencers taking an increasing share of affiliate budgets. This is among key findings of The Global State of Affiliate Marketing [...]

Mistplay, the pioneer of play-and-earn in the rewarded ad space, today (4th November, 2025) released its "2025 Mobile Gaming Across Markets Report", uncovering foundational differences in how players discover, play, and spend across the US, UK, Korea, and Japan – [...]

Relevant Digital has published new findings from a Prebid performance study, analysing server-side, client-side and parallel bidding setups across real publisher environments. The results highlight apparent performance differences among the three implementations and show how strategic testing can translate them [...]

Research released today by Verve shows that consumers are increasingly receptive to ad-supported content but also are more worried about how their data is used, particularly in relation to AI. Now in its second year, the 2025 In-App User Privacy Report, [...]

Smaller, less healthy food (LHF) brands should not fear the forthcoming legislation that will restrict when and where they advertise. Rather than weakening performance, compliant ads can increase comfort and trust and evoke positive emotions with viewers. This is a key [...]

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, released the Q2 2025 North America Click Fraud Benchmarks Report for desktop web, mobile web, and mobile in-app advertising. The report highlights various types of click-related invalid [...]

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, released the Q2 2025 Global Mobile App Ad SDK Market Share Rankings Reports for the Google Play Store and Apple App Store. The Q2 2025 reports analyse [...]

Teads, the omnichannel outcomes platform for the open internet, today (26th September, 2025) announced the results of its new CTV HomeScreen study in partnership with neuroscience specialists, MediaMento Institute. The findings reveal that CTV HomeScreen placements drive significantly higher attention [...]

IAB Europe, the leading European-level industry association for the digital advertising industry, has today (18th September, 2025) released the first Pan-European Impact Report on the Impact of AI on Digital Advertising, the first study showing how AI is being adopted, [...]