Taboola Data Reveals 76% Advertisers See Improved Performance From Agentic AI
Taboola, a global leader in delivering performance at scale for advertisers, today (13th May, 2026) announced new research highlighting growing advertiser adoption of AI-powered solutions and increasing interest in applying these capabilities beyond walled gardens. While agentic AI has driven strong [...]
Global Study: Fuelled by AI, CTV Fraud Schemes Surge 140% Globally
DoubleVerify, the leading software platform to verify media quality, optimise ad performance and prove campaign outcomes, released its 2026 Global Insights report, Must-CTV: Streaming’s Shift From Promise to Performance. The insights are based on proprietary DV measurement data spanning billions of [...]
Pubstack’s Q1 2026 State of Programmatic Benchmark Shows UK Publishers Facing Sharp Volume Pressure, While eCPM Holds
Pubstack, the supply intelligence platform for publishers, has released its State of Programmatic Q1 2026 EU5 Benchmark, revealing a highly fragmented European programmatic market in which UK publishers faced significant volume pressure, while price per impression remained resilient. The benchmark compares [...]
IAB Europe Publishes 2026 Readiness Report Highlighting AI, Regulation & Sustainability Challenges in Digital Advertising
IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today announced its fourth annual State of Readiness - Sustainability in Digital Advertising Report, providing a comprehensive overview of how the European digital advertising ecosystem is progressing [...]













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