Ebiquity, Lumen Research, and Net Zero Media publish A Metric for Effective & Responsible Advertising, a report that puts advertising effectiveness and carbon emissions on the same scale. The report introduces the Attention to Emissions (A/E) ratio: the attentive seconds an [...]

UK travel behaviour is moving away from traditional peak-season patterns, in favour of off-peak travel, emerging destinations and hybrid budget-luxury trips, according to new data from Captify (part of Verve). Travellers are looking beyond established hotspots and traditional definitions of budget [...]

Audio is becoming ‘format-fluid’ as audiences move between audio and video platforms depending on what suits them in the moment. These are key findings of YouGov research commissioned by Audion, an AI-driven advertising platform specialising in digital audio. The study also [...]

IAB Europe, the leading European-level industry association for the digital advertising industry, has today (3rd November, 2026) released the third edition of its Attitudes to Retail Media Report, revealing how Retail Media is becoming an established part of advertisers' strategies, [...]

GumGum, The Mindset Company™ transforming advertising, has released a groundbreaking new study that shows only 4% of UK marketers believe behavioural data is key to ad effectiveness, as the majority of brands turn to context and mood as levers of [...]

Ahead of the biggest shopping event of the year, new data from Captify (part of Verve), the leader in Intent Intelligence, finds that  search interest in Black Friday is building from October as consumers increasingly use LLMs alongside traditional search [...]

DoubleVerify (DV), the leading software platform to verify media quality, optimise ad performance and prove campaign outcomes, has announced the release of its 2026 Global Insights Report, Scroll, Stop, and Shop: Walled Garden Trends. The report examines how social and [...]

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today (24th September, 2026) released its 2026 Impact of AI on Digital Advertising Report, revealing how AI is becoming increasingly embedded across advertising operations as organisations move [...]

NumberEight, a leader in AI-native audience intelligence, today (23rd September, 2026) announced the publication of its new research report, Demographic Data in Advertising: Traditional vs. ID-less Methods, examining how reliably the demographic data used in advertising reflects the audiences consuming [...]

In today’s Digest, we discuss IPA data showing Brits increasingly consuming commercial media alone, particularly among younger audiences, a new ISBA study putting UK retail media networks under the microscope, and Australia proposing a law that would let users switch [...]