Taboola, a global leader in delivering performance at scale for advertisers, announced the findings of a major field study conducted in collaboration with researchers at Columbia University, Harvard University, Technical University of Munich, and Carnegie Mellon University. The research provides [...]

The latest series of BBC One’s UK Traitors is the most popular yet, generating more readership interest than any prior edition except for last year's celebrity spin-off, new data from Taboola shows. Taboola’s readership data, taken from its network of UK [...]

IAB Europe has released its inaugural Attitudes to Digital Advertising Report, offering a comprehensive snapshot of a European digital advertising ecosystem that is growing in scale and sophistication, while continuing to face structural and operational challenges. Building on more than a [...]

IAB Europe, the leading association for the digital advertising and marketing industry, has today (17th December, 2025) released Beyond Reach: Mapping the Social Impact of Digital Advertising and Media. This first-of-its-kind report examines how the digital advertising ecosystem currently addresses [...]

Integral Ad Science, a leading global media measurement and optimisation platform, today (9th December, 2025) unveiled its Australia Industry Pulse Report 2026, which reveals a decisive shift in how Australian marketers are planning for the year ahead. The rapid migration [...]

In today’s Digest, we discuss the out-of-home advertising (OOH) industry reporting 4.4%  growth in Q3, Australia making streamer content quotas law, and China’s AI governance framework winning backing from researchers at DeepSeek and Alibaba.

DoubleVerify, a leading software platform to verify media quality and optimise ad performance, surveyed 1,970 marketers globally to explore their attitudes and investment decisions related to news content, and the majority of respondents reported that inventory in news environments outperforms [...]

In today’s Digest, we look at US senators pushing a Facebook and Instagram scam ad probe, ChatGPT gaining a new shopping research tool, and Alibaba topping revenue forecasts driven by instant retail and AI.

Are the new HFSS (High fat, salt, and sugar) rules taking a bite out of Christmas ads? New data from DAIVID suggests so, with this year’s festive campaigns 24% less likely to make festive shoppers’ mouths water than in 2024 [...]

Seedtag, the global neuro-contextual advertising company, announced today (19th November, 2025) the results of a first-of-its-kind neuroscience study, conducted in partnership with Professor Moran Cerf, a leading neuroscientist at Columbia University.  The research shows that neuro-contextual ads deliver 3.5x higher neural [...]