DoubleVerify’s Report Reveals How AI Is Improving Workflow Efficiencies & Driving Business Outcomes
DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, released its 2025 Global Insights: AI, Automation and the Future of Digital Advertising report. The report draws on DV’s platform intelligence, campaign-level analytics and a [...]
Study: 41% of Ad Placements Miss the Mark Without Creative Alignment, According to GumGum
GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign effectiveness: 41% of contextual ad placements fail to capture attention when creative relevance is ignored. This finding emerged through GumGum’s enhanced Mindset Graph and underscores [...]
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