Silverpush & Epitaph Release Attention Study with Lumen Research to Prove Performance of YouTube & Context
Silverpush, the contextual intelligence company, today (17th February, 2026) released a first-ever attention study on the impact of contextual intelligence for YouTube advertising with agency partner Epitaph. By working with Lumen, the global attention measurement company, Silverpush and Epitaph analysed [...]
New Report Reveals How Digital Advertising Shapes the Social Fabric of Today’s Media Ecosystem
IAB Europe, the leading association for the digital advertising and marketing industry, has today (17th December, 2025) released Beyond Reach: Mapping the Social Impact of Digital Advertising and Media. This first-of-its-kind report examines how the digital advertising ecosystem currently addresses [...]
Advertising in News Outperforms Other Environments, Marketers Say
DoubleVerify, a leading software platform to verify media quality and optimise ad performance, surveyed 1,970 marketers globally to explore their attitudes and investment decisions related to news content, and the majority of respondents reported that inventory in news environments outperforms [...]














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