As summer heats up and millions of consumers flock to online marketplaces for their must-have products (e.g., sunscreen, grill accessories) the urgency to capture their attention in search results is at an all-time high. To help ecommerce brands reach and [...]

GumGum Sports, the leading AI-powered sponsorship analytics platform, has launched a new analytics module called Auto Collections, which enables sports teams and rights holders to systematically analyse the media value of branded content and sponsor signage across social media, linear [...]

GumGum Sports, the leading AI-powered sponsorship analytics platform, has signed a partnership with Pro League, the official organisation representing Belgian professional football clubs. Pro League, and all Jupiler Pro League clubs (the top football competition in Belgium) will now have access to GumGum Sports’ [...]

Bidstack, the in-game advertising platform, has today announced its sponsorship of NFG Esports’ kits for the FIFA 2020 season. The deal will run for the lifespan of the game and the new branded kits will be worn by the team’s [...]

You don't need to be a devoted games industry observer to have noticed something of the recent rise of eSports. Organised competitive gaming has been around along time, of course. eSports' nascent form was forged in the earliest arcade gaming tournaments [...]