Baidu Global has announced that its AI-integrated marketing platform, MediaGo, has entered into a strategic collaboration with Xandr, a data-enabled technology ad platform. Through this integration, MediaGo’s global advertisers, marketers, and brands now have access to premium, brand-safe display and native [...]

Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company today announced a partnership with Exterion Media France. Through this partnership, Exterion Media’s inventory will be integrated into the Hivestack Supply-Side Platform (SSP), bringing additional scale [...]

Clear Channel Europe and Broadsign today announced an extended partnership to enable media buyers to tap into Clear Channel’s 3000+ digital out-of-home screens in the UK via Clear Channel LaunchPAD. Clear Channel’s premium UK out-of-home (OOH) inventory is now available via more than [...]

Today, VIOOH, the leading global digital out of home (DOOH) marketplace, announced the launch of programmatic digital out-of-home at selected US airports in partnership with JCDecaux North America.  The programmatic DOOH (prDOOH) offering will be available at major US airports across [...]

VIDAA, a smart TV operating system and content platform preinstalled on most TVs manufactured by Hisense and other global Smart TVs, has selected Unruly, a leading global video and Connected TV (CTV) programmatic advertising platform, as its strategic Sell-side Platform [...]

Vocento, 1er groupe de presse espagnol, annonce aujourd’hui sa collaboration avec Smart, la plateforme indépendante de monétisation publicitaire. L’objectif de ce partenariat est de fournir à l’ensemble de ses clients annonceurs et acheteurs médias un accès direct à un inventaire [...]

Vocento and Smart have reached an agreement to work together to deliver the best technology solutions to the advertising market, to provide clients and media buyers with a high-quality and varied inventory, increased visibility and optimised results. Vocento has chosen [...]

Molotov, the French leading streaming platform, is leveraging Magnite as their SSP and SpringServe as their ad server for their ad-supported streaming service Mango.  Mango, Molotov's free AVoD service launched in November 2020, is seeing strong growth on the Molotov platform [...]

Xandr, AT&T’s advanced advertising company and Rakuten Advertising announce the expansion of their relationship with Xandr’s Global Supply Evangelism Team (GSET) and the adoption of Xandr’s Monetize SSP. With the adoption of Monetize SSP, premium inventory that sits within Rakuten [...]

Today (20 October), PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, and Semasio, a pioneer in Unified Targeting which seamlessly combines audience and contextual targeting on the buy- and the sell-side, announced an expanded partnership that enables [...]