Through this partnership, Exterion Media’s inventory will be integrated into the Hivestack Supply-Side Platform (SSP), bringing additional scale to advertisers both within and from outside of France who are now able to plan, activate, and measure programmatic DOOH campaigns through both Private Marketplace (PMP) deals and Open Exchange buys.
The new partnership with Exterion Media secures Hivestack’s official position as the largest DOOH Supply-Side Platform (SSP) in the French market. The company have already announced integrations with France’s largest and most powerful DOOH Media Owners, whose inventory is now all live and available, including Clear Channel France, Mediatransports, Imediacenter, in-Store Media, DoohYouLike, Campus Screens, Fill Up Media, Retailink by Fnac Darty, Framen, Executive Channel Network, and Villomedia, with upcoming additions including DOOH it, Little Corner, Oxialive, Smart Media, Turnadon, Wancom, and Waitcom Digital.
Vladimir Chou, VP demand France at Hivestack, commented: “We are excited to integrate major DOOH inventory into our SSP with Exterion Media. The continued increase of programmatic DOOH inventory in the market is driving the development of the channel in the market. These inventories are now available for buyers to target audiences in real-time in out of home (OOH) and offer national coverage throughout the territory and in all environments.”
Cyril Derache, sales manager DOOH / EVENT at Exterion Media added: “2022 will be the year of programmatic DOOH. Launching this new partnership with Hivestack is key for ExterionMedia. This expansion of programmatic within the DOOH universe will provide advertisers with new, unique opportunities.”
As the largest DOOH SSP in the French market, Hivestack offers brands and agencies an unparalleled opportunity to target custom audiences at scale, across the largest source of programmatically enabled DOOH inventory in France. With more than 8,300 screens available across the country via the Hivestack SSP, in total delivering over 12 billion monthly impressions, buyers now have increased flexibility and control, and can take advantage of Hivestack’s suite of enhanced measurement solutions to drive maximum impact from their DOOH budgets. In addition, this enables these leading French media owners to generate more programmatic ad revenue, including from the Hivestack DSP and Hivestack-integrated omnichannel DSPs.