In today's ExchangeWire news digest: OpenAp launches an SSP to make automated TV ad buying a reality; the SMI reports that Australia's ad spend has grown for the first time in over 2 years; and Amazon is ranked the favourite [...]

Tappx, a leading ad tech company delivering advertising solutions for mobile, OTT and desktop, is proud to reveal a staggering 60% increase in its workforce size since March 2020. This unprecedented Tappx increase has been driven by 479% YTD [...]

Video advertising platform Unruly today announced a global partnership with LG Electronics that enables advertisers around the world to access native smart TV ad placements through its supply-side platform (SSP), UnrulyX. Expanding on the success of LG’s relationship with sister brand Tremor Video [...]

Hivestack, the leading global programmatic digital out-of-home (DOOH) ad tech company today announced a new partnership with Sage + Archer, the European programmatic digital out-of-home (DOOH) and mobile media buying platform. This partnership allows brands and media buyers utilising Sage [...]

Today (22nd September), Xandr, AT&T’s advanced advertising company, and Sublime, a global high-impact advertising solution, announced that they are partnering to deliver Programmatic Guaranteed advertising campaigns for high-impact ad units.  Built on Sublime’s experience with programmatic multi-device campaigns for skin formats [...]

Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, today introduced its new product suite: Adform FLOW. Intuitively designed to make it easier for marketers to plan, buy and activate media, Adform FLOW [...]

It is this time of year when we traditionally head to the BFI Southbank for ATS London; a day-long feast of madtech content. Most then hop on a plane the next day to Cologne for a 48-hour bonanza of networking [...]

Video discovery company Primis has announced an upgrade in their monetisation, now giving publishers an Out of the Box RTB tech capability. Up until now, publishers could only connect to the SSPs or Exchanges with their own seat, through Primis, via [...]

Mobile publisher platform and programmatic ad exchange PubNative announces that it is expanding its offering with ads in gaming and VR environments, partnering with in-game monetisation platform Admix. Virtual reality has become increasingly popular over the past few years, pushed by [...]

Broadsign, a leading digital out-of-home (DOOH) marketing platform, and Brisbane-based branding agency, Heurist, have announced an integration between Broadsign’s supply-side platform (SSP) Broadsign Reach and Heurist’s demand-side platform (DSP) CAASie. This new integration provides CAASie’s user base of local advertisers with [...]