The discussion around auction dynamics is shifting. Many believe the second-price auction has dominated for too long; and with a greater focus on transparency across the programmatic supply chain, maybe a first-price auction model is the answer. At Advertising Week [...]

Marketers in Australia must push ahead and demand more transparency in 2018, which will see trust continue to be the key theme in the local ad tech industry. Both advertisers and publishers will look to only work with vendors that [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Nielsens Digital Ad Ratings für Youtube Mobile auch in Deutschland; YOC startet VIS.X-Plattform; Inskin ist JICWEBS-zertifiziert; und Fünf Fragen an Jochen Schlosser, Adform. Nielsen [...]

The advertising industry as a whole has always understood the importance of an ideal user experience, not just to get the consumer’s attention, but the seamlessness needed to make it so ads are less of an intrusion. Writing exclusively for [...]

With header bidding the norm at all top publishers, first-price auctions should be a matter of course, argues Kay Schneider (pictured below), general manager, SmartX Platform, smartclip, in this exclusive byline for ExchangeWire, and explains why a change from second-price auctions [...]

To represent and trade in publisher inventory successfully, SSPs have to be much more than a dumb pipe to the programmatic marketplace. Writing exclusively for ExchangeWire, Emma Newman explains why PubMatic embraces the term 'SSP' and how SSPs have had [...]

Publishers in Asia-Pacific still are putting multiple codes from different SSPs, which drags down page loads and worsens ad latency. They need to move away from this and start embracing header bidding, urges Rammohan Sundaram, C1X's Asia-Pacific Middle East Africa [...]

Much has been written and debated on the pages of the ad tech industry’s trade publications, websites, and blogs. There is no shortage of opinions, rationalisations, and debates for why things happen, with many points of view, forecasts, and predictions. [...]

If you work for an agency trading desk, programmatic buying unit, or client trading desk you are already doing it; if you work for an SSP, you will be responding to RFPs about it; if you are a publisher, you [...]

Amid the chaos and confusion surrounding the recent brand safety issues in programmatic advertising, another debate has been slowly building momentum among those on both the buy and sell sides of the industry: the first-price auction model, writes independent ad [...]