You wake up. You check your mobile phone. You see an advert for that tasty Toyota model you’ve been checking out recently. On the way into work, you’re playing Angry Birds on your tablet, and the mobile ads alongside show more [...]

Jason Barnes is the Head of Commercial Development at News Limited. Here he discusses the Rubicon Project partnership, trends in the Australian market and the strategy that News Limited will look to execute over the coming twelve months around the [...]

There are signs that the data-driven ad market in APAC is gathering momentum. With a number of US vendors now entering the market, and local APAC solutions getting new funding and traction throughout the region, APAC is likely to have [...]

The subject of ‘programmatic premium’ may still be surrounded by ambiguity and ill-definition, but the French RTB market nevertheless is driving on with its adoption. Many saw the launch of La Place Media and Audience Square as the first signs that [...]

Ads Get into Apps, In-App Ads Get to the Top It probably wouldn’t be an exaggeration to say that the modern user is almost 100% mobile, regarding both private time and work routine. Due to the fast pace of our lives, [...]

This year's ATS Paris was ExchangeWire's biggest event yet in France. The data-driven ad market is growing fast, and is leading the way in innovation compared to the other two big markets in Europe. Over the past twelve months we [...]

To date, behavioural retargeting companies have required marketers to play by their rules and operate within their restrictive templates (and I mean more than just their ad creatives). This just won’t cut it anymore. A ‘one size fits all’ approach, [...]

ExchangeWire have been watching the emerging Russian market with interest. Looking to gain some insight into how things are developing, we caught up with Nikolay Danilov, Head of Display Ad Services at Yandex, to shed some light on what we [...]

Joelle Frijters co-founded Improve Digital in Amsterdam in 2007, since then, the company has now grown to have an international presence. The European SSP provides advertising technology to large publishers that want to build their own Private Ad Exchange and [...]

ExchangeWire CEO Ciaran O’Kane sat down with Neal Mohan, VP of Display at Google, during a fireside chat at ATS London this past September. In this video, Mohan discusses the process of consolidating the Google stack, what they offer their [...]