In an interview with ExchangeWire and Adzine, AppNexus CEO, Brian O'Kelley, discusses the evolution of digital advertising in Germany, and the growth of RTB, as well as data-driven media buying, in Europe's biggest online ad market. Brian O'Kelley, AppNexus CEO, will [...]

PubMatic collaborates with comScore to offer valuable “Viewability” metrics to premium publishers PubMatic, a digital media platform for publishers, announced last week that it will integrate comScore’s Validated Campaign Essentials (vCE) tool into PubLink, PubMatic’s enterprise app marketplace. PubLink is a set [...]

The sales house used to be the predominant way of creators of content connecting with buyers of media space. The sales house was the ultimate middleman, effectively a broker between two parties. It inspired a new generation of middlemen, namely, [...]

AdMaxim Mobile Marketing Launches in UK & EMEA Last week sees the UK and EMEA launch of AdMaxim, the first of a new generation of mobile advertising technologies capable of integrating a variety of mobile formats and creative options, within a [...]

Rubicon Project announced today that it is expanding its international operations with a strategic partnership with Netric Sales in the Nordic region. Here Oliver Whitten, VP & Commercial Director, EMEA, Rubicon Project, discusses the new partnership with Netric Sales. For those [...]

Admeta's Ola Tiverman discusses the state of automated media buying in the Nordics and its offering in the local market. What inroads are Admeta making into the SSP space in the Nordics? We offer a white-labelled private ad exchange, as an alternative [...]

Otto Neubert Block is Managing Director at Emediate. Here he gives insight into the evolving data-driven ad market in the Nordics. How progressed is the Nordics market from an automated trading perspective? It’s a simple question to answer – immature. The Nordics [...]

adscale has announced that is putting two-thirds of its available inventory through its new RTB platform, and integrating local and international demand into Germany's biggest supply source of - coveted - .de domains. Here Matthias Pantke, CEO of adscale GmbH, [...]

Robbie Hills is Head of Media Technology Solutions SEA/India and Head of Rich Media APAC at Google. Here he discusses the recent launch of Adx in China, and the growth of programmatic buying in other APAC markets. Can you give some [...]

ATS Stockholm is the first full-day conference on data-driven advertising in the Nordics. The event takes place on Thursday, May 24 in Stockholm. A number of speakers have already been named and the full agenda will be released next week. [...]