74% of Marketers Using AI for Content Creation; Australian Advertisers Take Stand Against Greenwashing
On today’s ExchangeWire digest: 74% of Marketers Using AI for Content Creation; Australian Advertisers Take Stand Against Greenwashing; EU Calls for More Transparency from Music Streaming Platforms’ Algorithms... Around three quarters (74%) of marketers are using AI for content creation, according [...]
Index Exchange & FreeWheel Announce Direct Integration for Efficient Streaming TV Buying
Index Exchange Inc., one of the world’s largest independent ad exchanges, today (December 19th, 2023) announced a direct integration with FreeWheel, a global technology platform for the television advertising industry. This integration partnership unlocks a new direct path to premium streaming TV inventory, enhancing media [...]
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