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  • Trade House Media Integrates with The Media Trust to Protect Publishers

    Trade House Media, the leading managed ad solution provider announce that they have partnered with The Media Trust to ensure a clean supply chain and to protect the valued users of their publisher clients. Trade House Media provides ad management as [...]

  • Combating Ad Fraud & Hate Speech: Q&A with Jake Dubbins, CAN

    In this exclusive interview with ExchangeWire, Jake Dubbins, co-chair of the Conscious Advertising Network (CAN), discusses what steps the advertising and marketing technology industries can take to combat ad fraud, foster diversity, and help quell the rising tide of hate [...]

  • Surviving 2020 as an Independent

    The 2020's have certainly commenced on a turbulent note for ad tech, with Google starting a countdown to the end of browser support for the third-party cookie, mingling with long-blowing headwinds surrounding transparency. In this exclusive article for ExchangeWire, Barry [...]

  • IAB UK Announces Gold Standard 2.0; Integral Ad Science Releases Pulse Report 2020

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAB UK announces Gold Standard 2.0; Integral Ad Science releases Pulse Report 2020; DoubleVerify announces Programmatic Platform Certification [...]

  • 3 Ways Collaboration Will Shape The Future of Advertising

    While the growing number of consumer touch points presents an opportunity to engage with viewers in ways we were never able to before, it also brings new levels of uncertainty to the advertising industry. How can we effectively engage viewers [...]

  • Predictions 2020: Transparency

    As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is transparency, [...]

  • Programmatic Spend to Exceed USD$100bn in 2019; Global Releases DAX Cross Device

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Programmatic spend to exceed USD$100bn (£77.7m) in 2019; Global releases DAX Cross Device; ad-supported hyper-casual games proliferate by [...]

  • DoubleVerify Acquires Ad-Juster

    DoubleVerify, a leading independent platform for digital media measurement and analytics, today announced the acquisition of Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers. Ad-Juster services deliver the data transparency and insights publishers use to optimise their ad [...]

  • The Benefits of Implementing the Transparency & Consent Framework v2.0

    Following an inclement few months, which included the Information Commissioner's Office (ICO) releasing its Update Report into Ad Tech and Real-Time Bidding, IAB Europe has released the second iteration of the Transparency & Consent Framework (TCF). Notably, Google has announced that [...]

  • Why Transparency Matters as DOOH Dives Deeper into Programmatic

    As one of the key emerging channels for advertising, debate has coursed through the industry on how programmatic practices can be implemented within digital out-of-home (DOOH), and whether it is a truly effective solution for the medium. Writing exclusively for [...]


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