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  • UK and US Content Consumption and Consumer Sentiment Amid COVID-19

    Channel Factory surveyed over 500 UK-based and over 1,000 US-based consumers to find out how the coronavirus is impacting their content consumption. The study uncovered that stay-at-home consumers on both sides of the pond flock to YouTube to cheer them [...]

  • Consumers Go to YouTube for Uplifting Content During COVID-19

    Channel Factory, a global technology platform that maximises both performance efficiency and brand suitability for advertisers on YouTube, today [15th April] announced the results of a new survey that shows that people are flocking to YouTube for uplifting and mood [...]

  • Ogury Launches Mobile Campaign to Encourage Users to Keep Their Smartphones Clean

    Ogury, the creator of the first advertising engine driven by user choice, today [14 April] launches its "Wash Your Phone" mobile campaign encouraging mobile phone users to regularly clean their devices, eventually aiming to raise funds for those affected by [...]

  • WeChat Limits Third-Party App Access; US Q2 Search Ad Spend Could Drop by 29%

    In today's ExchangeWire new's digest: WeChat limits third-party app access to user data; US search ad spend could fall by 29% in Q2; and Beachfront Digital and Amobee partner to integrate video-on-demand into programmatic. WeChat limits third-party app access to user [...]

  • How Brands are Paying to Risk Their Own Safety in Lockdown Piracy Boom

    CEO of White Bullet Solutions, Peter Szyszko (pictured below), writes exclusively for ExchangeWire about how the increased streaming has lead to a rise in piracy, and explains why brands must remain vigilant. As the world gets used to living behind closed [...]

  • Intention and Precision to Reach Audiences: Q&A With Jed Hartman, Channel Factory

    Chief commercial & strategy officer at Channel Factory, Jed Hartman (pictured below), speaks exclusively to ExchangeWire about GroupM's recent Consumer Trust in Digital Marketing survey, emerging ad platforms, and advertising in the age of Corona. GroupM’s survey found that most consumers [...]

  • Chemistry with Kindness: How Virtual Pitches Could Fix Pitching

    CEO of Brand Champions, Fiona Wylie (pictured below) writes exclusively for ExchangeWire about how virtual pitching could provide a viable solution for marketers and advertisers in a corona-addled world. Pitches never have been perfect. In 2018, research found that 61% of [...]

  • New EMEA Video Platform Union Launches in London

    Union, the new joint venture of 5 leading video technology providers has now launched to enable global brands to activate video campaigns on the sites that really matter to their local audiences. Union and its founding members PlayAD, Project Agora, [...]

  • Channel Factory Launches Office in Munich to Drive Growth in DACH Region

    Channel Factory, the world leader in YouTube brand suitability and ad performance on YouTube, today announced that Paco Panconcelli will be joining the EMEA team as Managing Director, DACH. Panconcelli has been tasked with introducing YouTube brand suitability to the [...]

  • AnyMind Group Acquires POKKT Mobile Ads

    AnyMind Group, a company in the marketing technology, entertainment technology and HR technology spaces, has today announced the full acquisition of India-based mobile video advertising platform, POKKT Mobile Ads (POKKT). POKKT was founded in 2012 in India, and expanded into Southeast [...]


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