SSPs are considered a necessary, and even vital, part of the digital ecosystem, providing a valuable link between publisher inventory and the DSPs and exchanges fielding its demand, allowing publishers to achieve maximum yield. However, argues Scott Braley (pictured below), [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Online Olympic content; Improving omni-channel shopping experiences; Growth of online video [...]

We often talk of convergence, interoperability, and the evolution of media, but how is the ecosystem actually changing? Ramsey McGrory (pictured below), CRO, Mediaocean tells ExchangeWire how, from their unique position within the industry, they see it changing and what these [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Adform inks partnership with India in sight; AdAsia launches video network & production services; GroupM revises China [...]

Yesterday (8 Aug) TubeMogul, Inc. (NASDAQ:TUBE) reported financial results for its second quarter ended June 30, 2016. Cross-screen growth accelerated as programmatic TV (PTV) and mobile each grew over 140% annually, offsetting the impact of the rush of brand budget from desktop [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$122m price tag for Sizmek; Sonobi establishes London hub; GroupM predicts USD$1 trillion global marketing spend for 2017; Factual and MediaMath partnership; Top ranking for [...]

Yesterday (4 August) Tremor Video, Inc. (NYSE:TRMR) announced strong financial results for the quarter ended 30 June, 2016. The company achieved 22% growth year-on-year, the majority of growth coming from programmatic. Highlights - Revenue of USD$37.1m (£28.25m), down 12% year-on-year - Total Spend [...]

Germany is an interesting market for the world of digital. It’s renowned for having strong publisher influence and its risk aversion with dealing with companies that operate outside of its borders. What does the market look like from the perspective [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Teads raises £36.3m for Asia expansion; Amnet programmatically targets LinkedIn APAC audience; Majority of APAC consumers unhappy [...]

Pokémon Go has swept the world into a frenzy and has really provided a vision of what the future, steeped in augmented reality, could look like. For digital advertisers, it's opened up a whole new realm of connecting with their [...]