Latest Stories

• Exploring the Programmatic Pulse of MENA

  2 years ago News

  

  Are we witnessing the golden age of programmatic advertising in MENA? Programmatic’s foray into the Middle East and North Africa presents a unique blend of opportunities and challenges. This evolution is propelled by a confluence of factors: groundbreaking tech advancements, a [...]

• Bountiful Cow's Charlotte Powers on Amazon Prime Jamming Ads, the UK Falling into Recession, and Facebook's £3bn Legal Woes

  2 years ago Podcast

  

  In this episode of The MadTech Podcast, Charlotte Powers, head of digital, at Bountiful Cow, joins ExchangeWire's Mariam Ahmad and Mat Broughton to discuss the biggest news in the media, marketing, and commerce industries.  Mad About Amazon Jamming Ads Into Prime [...]

• The Stack: Google & OpenAI Introduce New AI Tools; Disney, Fox & Warner Bros Face Streaming Venture Lawsuit; Walmart Acquires TV Giant Vizio 

  2 years ago News

  

  This week on The Stack: Google & OpenAI Introduce New AI Tools; Disney, Fox & Warner Bros Face Streaming Venture Lawsuit; Walmart Acquires TV Giant Vizio  Recent news saw the launch of OpenAI’s video creation tool Sora, as well as Google’s [...]

• Basil Chua of Multiverse Partners on Navigating APAC's Advertising Landscape

  2 years ago News

  

  The digital advertising landscape in APAC is characterised by rapid growth, technological innovation, and the critical importance of cultural and local market nuances. Delving into the evolving dynamics of the APAC, Basil Chua, managing partner at Multiverse Partners, highlights a [...]

• Google Introduces AI Model Gemma; OpenAI Partners with Match Group; FuboTV Files Antitrust Lawsuit Against Disney, Fox & Warner Bros’ Streaming Venture 

  2 years ago News

  

  On today’s ExchangeWire digest: Google Introduces AI Model Gemma; OpenAI Partners with Match Group; FuboTV Files Antitrust Lawsuit Against Disney, Fox & Warner Bros’ Streaming Venture  Built for the open community of developers and researchers powering innovation in the AI sector, [...]

• The Rise of the Curation House

  2 years ago News

  

  Scott Messer, founder of Messer Media, delves into the pivotal role of Curation Houses in digital advertising, explaining how curation can help bridge the gap between publishers and advertisers with quality-driven inventory in a post-cookie world. The Importance of Curation First, let's [...]

• Walmart To Buy TV Maker Vizio for $2.3bn; TikTok Under European Commission Investigation; Greenwashing Legal Cases On The Rise 

  2 years ago News

  

  On today’s ExchangeWire digest: Walmart To Buy TV Maker Vizio for $2.3bn; TikTok Under European Commission Investigation; Legal Cases Over Greenwashing On The Rise  Retail giant Walmart is set to buy TV maker Vizio for $2.3bn (£1.8bn) in a move to [...]

• Breakthrough Media Product for Brands: Data-Driven and Built for Purpose

  2 years ago News

  

  EssenceMediacom's Aarti Bharadwaj, SVP, product integration, APAC, and Chinmay Kelkar, head of transformation & regional client business director, APAC, on mastering the intricate balance between efficiency and innovation within the realm of advertising and media strategy. Data-driven decision-making is perhaps the [...]

• Apple to Face £427m Fine over Spotify Antitrust Complaint; Paramount & Comcast Discussing Streaming Merger; Big Tech Agree to New AI Pact 

  2 years ago News

  

  On today’s ExchangeWire digest: Apple to Face £427m Fine over Spotify Antitrust Complaint; Paramount & Comcast Discussing Streaming Merger; Big Tech Agree to New AI Pact  Apple will reportedly be hit with a €500m (£427m) fine from the EU over Spotify’s [...]

• OpenAI Launches Video Creation Tool Sora; £3bn Legal Action Case Against Meta; Over Half of Modern Gamers Look for Games Popular on Socials  

  2 years ago News

  

  On today’s ExchangeWire digest: OpenAI Launches Video Creation Tool Sora; £3bn Legal Action Case Against Meta; Over Half of Modern Gamers Look for Games Popular on Socials   Following its enormous success with ChatGPT, OpenAI has launched Sora, a new video creation [...]