Latest Stories

• Super Bowl LVIII - Sports Media in the Streaming TV Era

  2 years ago News

  

  On Sunday, NFL’s Super Bowl LVIII will be broadcast to a global audience likely to top 100 million. For decades, the annual contest has transcended sporting competition to become a highlight in the entertainment and media calendars.  Acts featured in the [...]

• New UK & US Streaming Platforms to Launch; Google’s Cookieless Roadblock; IAB’s Privacy Sandbox Analysis 

  2 years ago News

  

  This week on The Stack: New UK & US Streaming Platforms to Launch; Google’s Cookieless Roadblock; IAB’s Privacy Sandbox Analysis  It has been another eventful week in the streaming landscape, with the announcement of two new streaming platforms. Freely, a subscription-free [...]

• From X to Next: Unveiling the New Destinations of Advertising Dollars

  2 years ago News

  

  Is this the beginning of the end for big ad spend on Musk’s X? “Go f*** yourself.” Advertisers everywhere will clearly remember Musk’s brusque, profanity-laced response to the news that advertisers are leaving X, marking the beginning of a period of [...]

• Disney, Fox & Warner Bros to Launch Joint Sports Streaming Service; IAB Releases Analysis of Privacy Sandbox for Public Comment; Subscriptions & Audio To Drive Biggest Growth for Publishers 

  2 years ago News

  

  On today’s ExchangeWire digest: Disney, Fox & Warner Bros to Launch Joint Sports Streaming Service; IAB Releases Analysis of Privacy Sandbox for Public Comment; Subscriptions & Audio To Drive Biggest Growth for Publishers  Get your popcorn ready for the streaming wars [...]

• Amazon Strikes Deal with Largest UK Publisher; Google Must Address Competition Concerns with Cookie Deprecation; Low Growth for UK Retail Sector

  2 years ago News

  

  On today’s ExchangeWire digest: Amazon Strikes Deal with Largest UK Publisher; Google Must Address Competition Concerns with Cookie Deprecation; Low Growth for UK Retail Sector In the midst of the cookie crumble, Amazon has struck a deal with Reach, the UK’s [...]

• The Wires 2024: Entries Now Open

  2 years ago News

  

  The Wires Awards are back for 2024, celebrating the very best in the digital marketing industry. Each year The Wires recognises the best use of digital media, marketing, and commerce. Placing a particular focus on ad tech and martech, the ceremony [...]

• 'Freely' Streaming Service to Launch in the UK; OOH Leads Australia’s Second Biggest Year of Ad Spend; UK Shelves Proposed AI Copyright Code  

  2 years ago News

  

  On today’s ExchangeWire digest: 'Freely' Streaming Service to Launch in the UK; OOH Leads Australia’s Second Biggest Year of Ad Spend; UK Shelves Proposed AI Copyright Code  Fast-forward to the second quarter of the year and the UK streaming scene will [...]

• Meta & Amazon Report Surging Profits; Threads Users Rise to 130 Million; YouTube Remains Online Video Leader 

  2 years ago News

  

  On today’s ExchangeWire digest: Meta & Amazon Report Surging Profits; Threads Users Rise to 130 Million; YouTube Remains Online Video Leader  Big tech is reporting big, big profits. Meta shared a solid performance report for Q4 2023, posting a 25% year-on-year [...]

• Jungle Creations' Anna-Lee Bridgstock on Netflix’s Streaming Smackdown, Amazon Prime Video & the AI Legal Space  

  2 years ago Podcast

  

  ExchangeWire’s John Still and Mat Broughton are joined by Anna-Lee Bridgstock, Executive Director, Data & Product at Jungle Creations, to discuss the biggest news in the ad tech world.  Tune in to hear this week’s discussion on Netflix’s decade-long WWE deal, [...]

• The Stack: The Latest Ad Spend Figures; Big Tech Acquisition Terminations & Profit Rises  

  2 years ago News

  

  This week on the ExchangeWire Stack: The Latest Ad Spend Figures; Big Tech Acquisition Terminations and Profit Rises   This week’s digest news featured many stats and figures. The latest Advertising Association/WARC Expenditure Report released its forecast that UK ad spend is [...]