In this ExchangeWire MadTech podcast special, Ciarán O’Kane is joined by James Avery, founder and CEO of Kevel, to discuss the retail media ecosystem. 

James expands on: 

• The growth of retail media networks 
• Programmatic at scale 
• Harnessing unique data 
• Tying offline purchase behaviour to online digital spend 
• Supply-side opportunities in the ad tech landscape