Latest Stories

• The Stack: Global Ad Tech Shifts

  3 months ago News

  

  This week was defined by soaring digital engagement, acquisitions, sharper data tools, and accelerating AI ecosystems reshaping the global tech and media landscape.

• Seedtag's Brian Gleason on Neuro-Contextual Ads and the Future of Contextual Advertising

  3 months ago News

  

  Brian Gleason, Seedtag CEO, delves into the world of contextual advertising. He explains how neuro-contextual ads are lifting engagement compared to standard contextual ads, and as well as looking at why relevance is about human connection. He also looks into [...]

• Beyond the Buzzwords: Strategic Predictions for Programmatic in 2026

  3 months ago News

  

  As we head towards 2026, Videoheroes gathered some industry experts to offer their thoughts on what the next 12 months holds for programmatic...

• Digest: More Brits Use YouTube than Google Search; Tencent Drops Out of Paramount’s Warner Bros Bid; Cadent Acquires VuePlanner

  3 months ago News

  

  In today’s Digest, we look at newly released figures from Ofcom, Tencent dropping out of Paramount’s Warner Bros bid over US regulatory fears, and Cadent acquiring YouTube ad firm VuePlanner.

• "Commercial opportunities don’t get bigger than this": Lotame on the 2026 FIFA World Cup

  3 months ago News

  

  In this Q&A with Christopher Hogg, CRO of Lotame, we discuss the opportunities for brands and marketers around the 2026 FIFA World Cup - set to be a massive global event.

• Agentic Shopping, Wall-E, and What Women Want...

  3 months ago News

  

  In this week's column, Shirley Marschall looks at the agentic AI 'solve' for shopping, and the danger of losing some of the purchase journey's moments of magic...

• Digest: Google Denies 2026 Ads Plan for Gemini; EU Probes Google’s AI Overviews; Uber Launches Ad Insights Platform

  3 months ago News

  

  In today’s Digest, we cover Google denying a 2026 ads plan for Gemini, the EU probing Google’s AI search summaries, and Uber turning rider and delivery data into ad insights.

• AI and Programmatic: The Agentic Age?

  3 months ago News

  

  In the first of three AI-specific predictions pieces, we asked an expert panel to gaze into the future of agentic AI, and how it will shape programmatic buying in 2026….

• Digest: Paramount to Gazump Netflix?! New Meta AI Content Deals; Open-Source AI Hits 30% of Global Usage

  3 months ago News

  

  In today’s Digest, we cover Paramount’s late bid for Warner; Meta securing a series of AI content deals, and China’s open-source AI reaching 30% of global usage.

• The Retail Media Rush: What’s in Store for 2026? 

  3 months ago News

  

  As 2026 approaches, we examine what could be in store for retail media. As the sector booms, we asked experts from across the ad tech ecosystem what they expect from the year ahead.  As we progress through Q4, it’s the season [...]