Latest Stories

• Digest: Could Ads be Coming to Gemini? Publicis Acquires AdgeAI; Social Media Addiction Jury Trial Concludes

  2 months ago News

  

  On today's digest we look at the latest surrounding ads on Gemini, an acquisition by Publicis, and the closing arguments in the first ever social media addiction jury trial. How soon could ads be coming to Gemini?  Google’s SVP of knowledge [...]

• ExchangeWire's Ad Tech Quiz: Telegraph Acquisition, ChatGPT Ads, and Social Media Bans

  2 months ago Podcast

  

  In this quiz edition of The MadTech Podcast, ExchangeWire's John Still and Lindsay Rowntree take a guess at figures in publishing M&A, ChatGPT ads, and the UK's social media ban trial.

• The Wires 2026: What Are Our Judges Looking For?

  2 months ago News

  

  Our series of insights from this year’s Wires judges continues, with another dive into what the judges feel really defines award-winning work…

• The Stack: Ad Prices Rise, Retail Dominates, and Moderation Falls Short 

  2 months ago News

  

  The latest in ad tech…from Meta adding extra fees for advertisers in Europe, to UK ministers extending discussions on AI regulation. On today's MadTech Daily, we look at Ofcom taking action against social media platforms for their failure to protect [...]

• Ad Tech’s Agentic Arms Race Is Solving the Wrong Problem

  2 months ago News

  

  Alanna Laforet takes a look into why questions around agentic AI are sidestepping the one that actually keeps CMOs up at night...

• Digest: Meta Hikes Ad Prices; AI Agents Cannot Act on your Behalf Without Platform Permission, Rules US Judge; IPA Unveils Agency Pricing Playbook 

  2 months ago News

  

  Today’s digest looks at Meta’s decision to increase fees for advertisers in certain regions, a ruling from a California judge regarding AI agents in Amazon’s lawsuit against Perplexity, and a new Playbook launched by the IPA to help agencies with [...]

• Smart Glasses: Data, Privacy and Pineapple on Pizza

  2 months ago News

  

  This week Shirley Marschall is looking at the rise of smart glasses, and what the ad industry makes of this new wearable tech... Things that don’t mix well: water and oil. Pizza and pineapple. Mentos and cola. Red wine and a [...]

• Digest: Anthropic Sues US Defence Department; Meta’s Deepfake Moderation Falling Short; Barb Adds Pre-Campaign Functionality 

  2 months ago News

  

  Today’s digest looks at Anthropic’s decision to sue the US Defence Department, Meta being told by its Oversight Board that deepfake moderation is falling short and failing to handle the spread of misinformation, as well as a new addition to [...]

• MESMDA's Rad Arekat on Social Media & Digital in MENA

  2 months ago Podcast

  

  MESMDA founder Rad Arekat joins ExchangeWire's head of content, John Still, to discuss MENA's social & digital industry and the vision for the association.

• Digest: Retail and Grocery Brands Dominate ChatGPT Ads Trial; Walmart to Phase Out Vizio Accounts; New US AI Guidelines Challenge EU Regulation 

  2 months ago News

  

  Today’s digest looks at the ads dominating OpenAI’s trial of ads on ChatGPT, Walmart announcing the phase-out of Vizio accounts on its TVs, and the Trump Administration drawing up new rules following its clash with Anthropic.  Retail and grocery brands dominate [...]