Latest Stories

• The Next Frontier in Ad Tech Innovation: Exploring the 10 Millisecond Opportunity with Index Exchange’s John Tigg  

  3 months ago News

  

  John Tigg, senior vice president, buyer development at Index Exchange, discusses a new opportunity in ad tech brought about by a rapid increase in computational power. What does the advancement mean for advertisers? Can you expand on the new opportunity [...]

• Digest: Trump Hails TikTok Deal; Amazon Expands Ad Integration with SiriusXM; UK & US Seal $42bn Tech Pact

  3 months ago News

  

  In today’s Digest, we cover Trump hailing a deal withTikTok as China pushes algorithm use, Amazon expanding ad integration with SiriusXM, and the UK and US sealing a $42bn tech pact.

• The Self-Serve Shift Publishers Can’t Afford to Miss 

  3 months ago News

  

  We examine why publishers are increasingly turning to self-serve platforms. What are the benefits?  In association with DanAds  Advertising tech publishers are striving to maximise their revenue, as the economic climate continues on a precarious trajectory. A large portion of advertisers are [...]

• Digest: Magnite Sues Google; Google to Invest £5bn in UK AI; Australia Won’t Implement Accuracy Threshold for Social Ban Age-Check Tech 

  3 months ago News

  

  In today’s Digest, we cover Magnite suing Google, Google investing £5bn in the UK’s AI sector, and the Australian government guiding platforms on the under-16 social media ban.

• The Open Web: Dead, Alive, or Just Complicated?

  3 months ago News

  

  In her latest column for ExchangeWire, Shirley Marschall discusses whether rumours of the death of the open web have been greatly exaggerated, or whether the prevailing tides can indeed be turned. Google kills* the open web. Amazon kills* The Trade Desk, which [...]

• Retail Media: What are the Biggest Opportunities Right Now? 

  3 months ago News

  

  We asked industry experts how retail media is evolving, and how the ad industry can take advantage of new opportunities in the space.  Retail media has been on a rapid rise: for quite some time now, the industry has been talking [...]

• How to Overcome Fragmentation in European Market Expansion 

  3 months ago News

  

  Ad tech companies often face a number of challenges when expanding into European markets. In collaboration with digitalAudience, we examine how they can expand successfully in a new territory...

• Digest: FTC Targets Google & Amazon Over Search Ads; Penske Media Hits Google With AI Suit

  3 months ago News

  

  In today’s Digest, we discuss the FTC targeting Google and Amazon over search ads, Penske Media hitting Google with an AI suit, and a court denying Google’s request to halt Epic Play Store changes.

• Digest: Paramount-Skydance Plans Warner Bros. Discovery Bid; FTC Investigates AI Chatbots, France Eyes TikTok Inquiry; Microsoft Endorses OpenAI’s For-Profit Move

  3 months ago News

  

  In today’s Digest, we discuss Paramount-Skydance planning a bid for Warner Bros. Discovery, the FTC investigating AI chatbots and France eyeing a TikTok inquiry. We also cover Microsoft endorsing OpenAI’s for-profit move.

• Agentic AI: Is it Ready to Run the Show?

  3 months ago News

  

  Agentic AI is the new buzzword. The ad industry is embracing the technology, which goes a step further than generative AI, able to autonomously handle complex decision-making. But is it actually ready to run the show? The year of agentic [...]