Latest Stories

• The Present and Future of AI in Ad Tech: Q&A with Raz Peter, Clinch

  3 years ago News

  

  In this exclusive Q&A, Raz Peter, CTO and co-founder of Clinch, discusses how the ad tech industry is already incorporating artificial intelligence, and what the future could look like as AI becomes even more prevalent. How are advertisers currently approaching AI? The [...]

• PDD Revenue Up 66%; The Premier League to Crack Down on Illegal Streaming

  3 years ago News

  

  In today's ExchangeWire news digest: PDD Holdings reports revenue has risen by two-thirds; the Premier League announces a crackdown on illegal streaming; and Facebook users in Canada continue to access the site despite Meta's block on news sites. PDD revenue surges PDD [...]

• Instacart Set for IPO, ChatGPT for Business is Here

  3 years ago News

  

  In today's ExchangeWire news digest, we look at Instacart's filing for an IPO in New York, the launch of ChatGPT Enterprise, and the growth of streaming services. Instacart set for IPO Delivery company Instacart has reportedly filed  paperwork to go public on Friday. [...]

• ExchangeWire on Industry Review 2024

  3 years ago Podcast

  

  Industry Review is back for 2024. In this podcast, we discuss the eight key pillars that will define media, marketing and commerce in 2024, globally. Listen in as John Still, Rachel Smith, Lindsay Rowntree and Ciaran O'Kane discuss the trends [...]

• The MadTech Podcast Special: Turning Code into Creativity

  3 years ago Podcast

  

  In this special episode of The MadTech Podcast, Josh Gallagher, chief operating officer, APAC at EssenceMediacom, joins ExchangeWire's head of content John Still to discuss AI and its impact on the creative industries. Together, Gallagher and Still discuss what AI could [...]

• Harnessing the Power of Mobile Ad Networks

  3 years ago News

  

  Accounting for 14% year-on-year growth in 2022 to a total of $336bn (~£263bn), mobile ad networks have gone from strength to strength. A critical, and growing, part of the ad tech ecosystem, we explore the role of mobile advertising and [...]

• Are AI-Powered Junk Sites a Problem for Ad Networks?

  3 years ago News

  

  As artificial intelligence has grown in prevalence, so too has a long-running problem for the ad industry: junk websites. Although junk on the internet is not a new issue – the term “clickbait”, for example, has been in use since [...]

• DoubleVerify & IAS: Moving From Verification To Activation

  3 years ago News

  

  In this week’s MadTech Sketch, Ciaran O'Kane looks at how two heavyweights in the world of verification have been shifting focus towards activation and attention. DoubleVerify (DV) recently agreed to buy Scibids for $125m. Why did an ad verification company want [...]

• Immediate Media's James Florence on Disney+, MFA, and X

  3 years ago Podcast

  

  On this week's episode of the MadTech Podcast, James Florence, head of advertising technology, Immediate Media, joins ExchangeWire CRO Anne-Marie Sheedy and research lead Mat Broughton to discuss Disney+, made for advertising (MFA) sites, X, and more. Disney to launch ad-supported [...]

• The Stack: Disney+ to Expand Ad-Supported Streaming Tier; Amazon to Launch SSP

  3 years ago News

  

  This week: Disney to take ad-supported streaming abroad, Amazon prepares to launch an SSP... Google repays ad agencies following "billing discrepancies"... The summer may be coming to a stormy close, but this week marked new beginning for some major players in [...]