Latest Stories

• Meta Reports Ad Revenue Growth; Netflix Restructures Ad Partnership with Microsoft

  3 years ago News

  

  In today's ExchangeWire news digest: Meta doubles down on metaverse spend as ad business shows recovery; Netflix reworks its ad partnership with Microsoft against sluggish sales; and THG buys freesheet City A.M. Meta sees ad business rebound Social media giant Meta has [...]

• Hearing APAC Out: Key Audio Trends Shaping the Region

  3 years ago News

  

  With ad spend in the digital audio advertising market projected to reach US$2.23bn (~£1.74bn) this year, the Asia-Pacific region has been witnessing an impressive surge in digital audio consumption over the past few years. With the proliferation of smartphones, faster [...]

• The Stack: Tech Giants Unite to Regulate AI; X Corp Offers Discounts to Woo Advertisers

  3 years ago News

  

  This week: Google, OpenAI, Microsoft, and Anthropic launch a new initiative to regulate AI, X Corp cuts ad prices by up to 50%... AI dominated the tech industry once again this week, which opened with reports that OpenAI's head of trust [...]

• Mediahub’s Erfan Djazmi on AI Safety Promises, Indonesia’s New Crypto Exchange, and NFTs

  3 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Erfan Djazmi, chief digital officer EMEA at Mediahub, joins ExchangeWire editorial lead Mariam Ahmad and head of research Mat Broughton to discuss US AI leaders' safety commitments, Indonesia's new crypto exchange, the [...]

• Leveraging Attention for Full-Funnel Marketing with DoubleVerify

  3 years ago News

  

  In this exclusive Q&A, Valentina Giolo, senior Southern Europe business director at DoubleVerify, outlines how marketers are currently leveraging attention, how success is being measured, and how the industry can better utilise the category as it develops. How is attention currently [...]

• X Corp Cuts Ad Prices to Win Back Brands; Google, Microsoft Partner to Regulate AI

  3 years ago News

  

  In today's ExchangeWire news digest: Elon Musk's X Corp. offers special discounts to woo advertisers; Google, Microsoft, OpenAI, and Anthropic launch a new initiative to regulate the development of AI; and Amazon proposes new measures to appease the UK's CMA. X [...]

• Sound & Vision: The Intersection of Audio and Video

  3 years ago News

  

  Audio and video have experienced exponential growth in recent years, with no signs of slowing down: between 2022 and 2023, global podcast listeners swelled by over 40 million, while the global video market is forecast to grow at a CAGR [...]

• UK Promises Tighter Rules for Online Ads; Temu Enters South Korean Market

  3 years ago News

  

  In today's ExchangeWire news digest: UK government pledges new rules to regulate the online advertising industry; Temu furthers its global expansion by entering the South Korean market; and new research finds that Smart TVs are becoming the central source of [...]

• Indonesia Opens Crypto Exchange; OpenAI Trust Chief Stands Down

  3 years ago News

  

  In today's ExchangeWire news digest: Indonesia's commodities regulator announces the launch of a new crypto exchange; OpenAI's head of trust and safety steps down; and Apple may pull FaceTime and iMessage from the UK if changes to surveillance laws proceed. Indonesia [...]

• Netflix Pulls Plug on Cheapest Ad-Free Plan; Meta Snubs News on Instagram, Threads

  3 years ago News

  

  In today's ExchangeWire news digest: Netflix pulls its "Basic" plan from several markets; Meta shuns news content on its social platforms; and Alibaba pours millions into Lazada. Netflix cans “Basic” plan Netflix’s cheapest ad-free subscription is no longer available in the UK, [...]