Latest Stories

• Nexx360 Platform Offers UK Publishers Ad Revenue User Experience & Sustainability Advantages

  1 year ago News

  

  French start-up, Nexx360, has launched in the UK to provide publishers with a wide range of benefits. Its server-side approach to programmatic advertising technology helps publishers to increase revenues, enhance users’ browsing experiences, and reduce their carbon footprint in a [...]

• CTV & Retail Media: Examining the Walmart-Vizio Acquisition

  1 year ago News

  

  CTV and retail media - two of the key pillars for 2024 across the media, marketing, and e-commerce industries. Therefore, it isn’t surprising that the news that Walmart is set to buy TV manufacturer Vizio for a hefty USD$2.3bn (£1.8bn) [...]

• 64% of AUS Agencies to Increase Podcast Investment; OpenAI Files Motion to Dismiss 4 Claims in NYT Lawsuit; TikTok to Lose More Music

  1 year ago News

  

  On today’s ExchangeWire digest: 64% of AUS Agencies to Increase Podcast Investment; OpenAI Files Motion to Dismiss 4 Claims in NYT Lawsuit; TikTok to Lose More Music Nine in ten agencies have used audio advertising this year, finds the IAB’s latest [...]

• IAB Europe Releases First European Retail Media Measurement Standards for Industry Feedback

  1 year ago News

  

  Today, (February 29th, 2024) IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, published the first set of recommendations for retail media digital advertising metrics and measurement standards in Europe. The recommendations are open for [...]

• MadTech Podcast Special: Kevel’s James Avery on Retail Media, Walled Garden Platforms and Programmatic at Scale

  1 year ago Podcast

  

  In this ExchangeWire MadTech podcast special, Ciarán O’Kane is joined by James Avery, founder and CEO of Kevel, to discuss the retail media ecosystem.  James expands on:  The growth of retail media networks  Programmatic at scale  Harnessing unique data  Tying offline purchase behaviour to online [...]

• DoubleVerify Launches Pre-Bid ‘Made for Advertising’ (MFA) Tiered Categories for Elevated Brand Suitability

  1 year ago News

  

  DoubleVerify, a leading software platform for digital media measurement, today (February 28th, 2024) unveiled its latest innovation in brand safety and suitability with the introduction of tiered “Made for Advertising” (MFA) brand suitability categories for pre-bid avoidance.  This first-to-market innovation, integrated [...]

• Piwik PRO Aims for Even Better Product Development with a New CPO & CTO

  1 year ago News

  

  Digital analytics and data activation vendor Piwik PRO aims to further enhance its growth trajectory by extending top management for better product development capabilities. The current CPO, Kuba Bomba, will assume the new role of CTO, and Kristian Humle Lauritsen [...]

• Lumen Research is Granted Patent in the EU for Eye-Tracking Data Collection Platform

  1 year ago News

  

  Today (February 28th, 2024), Lumen Research, the global attention technology company, announced the industry-first patent for an end-to-end eye-tracking data collection platform. The patent, initially granted in the EU, covers the Lumen eye-tracking platform’s ability to collect points of interest [...]

• Retail Media is Fastest Growing Form of Ad Spend; Microsoft’s Deal with Mistral AI Faces EU Scrutiny; Investors Push Apple for AI Transparency 

  1 year ago News

  

  On today’s ExchangeWire digest: Retail Media is Fastest Growing Form of Ad Spend; Microsoft’s Deal with Mistral AI Faces EU Scrutiny; Investors Push Apple for AI Transparency  Retail media is expected to make up one-fifth of worldwide digital ad spend in [...]

• SmartHub Released New Features to Help Partners Maximise Revenues on Ad Exchanges

  1 year ago News

  

  SmartHub, a white-label ad exchange solution, has been recently updated with three new features: Adaptive Margin, Demand Booster, and Win Rate Booster. Programmatic advertising is a highly competitive ecosystem so to remain viable, ad exchange owners need to prioritise bidding strategies [...]