Latest Stories

• Ogury Launches Ogury One, A New Advertising Platform to Address Signal Loss

  1 month ago News

  

  Ogury, the leader in advertising solutions fuelled by exclusive data and grounded in privacy, today (April 8th, 2025) announced the launch of its new client-facing platform. Designed for brands and agencies, Ogury One empowers users to fully leverage its Personified [...]

• Nexxen Addresses Advertising Fragmentation in German Market with Launch of TV Intelligence Solution   

  1 month ago News

  

      Nexxen, a global, unified advertising technology platform with deep expertise in data and advanced TV, today (April 8th, 2024) announced the launch of its TV Intelligence (“TVI”) solution in Germany, enabling advertisers to more effectively activate and optimise their campaigns [...]

• Digest: X Faces $1 Billion Fine Under EU’s Digital Services Act; BBC pushes for Credit in Apple and Google News

  1 month ago News

  

  Today’s digest looks at a potential fine for X from the EU, copyright lawsuits brought against OpenAI and Microsoft being combined, the BBC pushing for more credit in Apple and Google News, and CNBC’s new streaming service. X Faces $1 Billion [...]

• Digest: Trump Extends TikTok Sale Deadline Again; Meta's Fact Checking Ends Today for US Users

  1 month ago News

  

  Today's digest looks at Trump extending the TikTok sale deadline for the second time, Meta's fact checking finally coming to an end for all US users, and WPP's acquisition of InfoSum. Trump Extends TikTok Sale Deadline Again President Trump has [...]

• What's Really Behind Agencies’ Identity and AI Ambitions?

  1 month ago News

  

  Major agencies are investing in ID and data solutions, with WPP’s purchase of InfoSum the latest acquisition. In her latest feature, Shirley Marschall looks at the real reason why the ad tech arms race is really hotting up… What do these [...]

• The Stack: Major Ad Expansions

  1 month ago News

  

  This week, we recap major ad business moves, platform updates, and market trends shaping the industry. In today’s MadTech Daily, we look at TikTok bidders, tariffs on production hubs, Clear Channel Europe-North’s acquisition and Meta’s multi-year partnership with UFC. PayPal is [...]

• Digest: Roblox Teams Up with Google on ads; US Labour Watchdog Freezes Apple Cases Following Appointment by Trump

  1 month ago News

  

  Today’s digest covers Roblox partnering with Google, two cases against Apple being put on hold, and new ad tools unveiled by Reddit. Roblox Teams Up with Google on ads Google has announced a partnership with Roblox, enabling advertisers to buy and scale [...]

• IAB Europe Launches LEAF: Smart Solutions for Sustainable Digital Advertising

  1 month ago News

  

  IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today (April 3rd, 2025) announced the introduction of LEAF, a suite of utilities designed to support the reduction of environmental impact in digital advertising campaigns. Developed as [...]

• DoubleVerify Strengthens Ad Tech Ecosystem, Makes Strategic Investment in FirstPartyCapital to Drive Industry-Wide Innovation

  1 month ago News

  

  FirstPartyCapital (FPC), an early-stage venture capital firm specialising in ad tech, martech, and digital media, today (April 2nd, 2025) announced a strategic investment from DoubleVerify, the leading software platform for digital media measurement, data, and analytics. The investment strengthens FirstPartyCapital’s [...]

• MarkApp Achieves Official Registration as IAB TCF Vendor

  1 month ago News

  

  MarkApp (MarkApp Media LTD), an innovative leader in digital advertising technology, proudly announces its official registration as a vendor under the Transparency and Consent Framework (TCF) managed by IAB Europe. The Interactive Advertising Bureau (IAB) Europe's TCF is an essential compliance [...]