Latest Stories

• Adelaide Releases Attention Leaderboard Showcasing Excellence in Media Quality

  1 year ago News

  

  Adelaide, the leader in attention-based media quality measurement, has unveiled its Attention Leaderboard, highlighting top display publishers, platforms, and ad networks. Adelaide’s leaderboard is grounded in its omnichannel metric, AU, which predicts any media placement’s probability of attention and subsequent [...]

• Predictions 2024: OOH & DOOH

  1 year ago News

  

  In this installment of our Predictions 2024 series, we step outside into the world of out-of-home (OOH) and digital out-of-home (DOOH). A segment of the industry in recovery from the days of the coronavirus pandemic, will 2024 see DOOH come to [...]

• Instagram Reels Outperform TikTok for Brand-Owned Video Content; UK Supreme Court Confirms AI Can’t be Named as Patent Inventor 

  1 year ago News

  

  On today’s ExchangeWire digest: Instagram Reels Outperform TikTok for Brand-Owned Video Content; UK Supreme Court Confirms AI Can’t be Named as Patent Inventor; AUS Proposed Ban on Gambling Ads Met with Resistance  As we near the end of the year, you [...]

• Sigma Software Group's Olha Paramonova on Evolving Ad Tech Strategies in a Privacy-Focused Era

  1 year ago News

  

  From Q1 2024, Chrome plans to disable third-party cookies for 1% of users to facilitate testing, and then ramp up to 100% of users from Q3 2024.  Olha Paramonova, VP of AdTech at Sigma Software Group and a speaker at ATS [...]

• Predictions 2024: Data Futures

  1 year ago News

  

  As we move into 2024, the question persists – how can advertisers balance privacy and personalisation within the data conundrum?  The ad tech sector has always been at the forefront of innovation, leveraging data analytics to optimise advertising strategies and maximise return [...]

• UK Ad Industry Emissions Rose 8.9% from June to December; X under European Commission Investigation; Google to Pay $700m in Antitrust Settlement 

  1 year ago News

  

  On today’s ExchangeWire digest: UK ad industry emissions rose 8.9% from June to December; X under European Commission investigation; Google to pay $700m in antitrust settlement…  By now, most of us are aware that carbon emissions are an industry problem. Are [...]

• Index Exchange & FreeWheel Announce Direct Integration for Efficient Streaming TV Buying

  1 year ago News

  

  Index Exchange Inc., one of the world’s largest independent ad exchanges, today (December 19th, 2023) announced a direct integration with FreeWheel, a global technology platform for the television advertising industry.   This integration partnership unlocks a new direct path to premium streaming TV inventory, enhancing media [...]

• LoopMe Secures Two Patents for its AI-Powered Intelligent Marketplace

  1 year ago News

  

  LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today (December 19th, 2023) announced that it has been granted two patents for the novel technology enabling its Intelligent Marketplace for buyers and sellers.  The first [...]

• Attention isn’t Sustainability’s Silver Bullet

  1 year ago News

  

  Planning and buying attention will not solve digital advertising’s sustainability challenges - but placing a greater focus on the location and quality of inventory can help shape the industry’s environmentally conscious future. Liam Brennan, managing director at The Responsible Marketing [...]

• Zeotap CDP Introduces Non-Customer Entity Data to Expand the Horizon Beyond Customer Data

  1 year ago News

  

  Zeotap CDP, the easy, secure, and impactful customer data platform, is thrilled to introduce its  “Non-Customer Entity Data” feature. This innovative tool marks a significant leap in the realm of customer data platforms (CDPs), enabling businesses to integrate and activate [...]