Latest Stories

• The Stack: Tariff Exemptions and AI Shifts

  4 months ago News

  

  This week has brought major developments in trade tensions and the AI landscape. In today’s MadTech Daily, we also cover DoubleVerify’s threat to sue Check My Ads for alleged defamation, TikTok’s test of ‘Footnotes’, and the news that Temu and [...]

• The MadTech Sketch: How to Break Up Google

  4 months ago News

  

  After the latest antitrust ruling against Google, it seems like a good time to resurface Ciarán O’Kane's MadTech Sketch on how the Google ad tech business could look if it is broken up. First published July 2022 Ever since the WSJ broke [...]

• IPA Bellwether Q1 2025: Marketing Budgets See First Fall in Four Years 

  4 months ago News

  

  We look at the findings from the latest IPA Bellwether report, with insights from experts across the marketing industry.  Overall marketing budgets for Q1 2025 fell for the first time in four years, the latest IPA Bellwether report reveals. A net [...]

• Digest: Google Faces UK Lawsuit and Cease and Desist Order in Japan; OpenAI Developing its Own Social Network

  4 months ago News

  

  In today’s digest, we cover Japan’s cease and desist order against Google plus a UK lawsuit against the tech giant over its online search dominance OpenAI’s early steps toward launching its own social network, and YouTube’s exemption from Australia’s upcoming [...]

• How Partnerships Create More Authentic Brand Experiences in Gaming

  4 months ago News

  

  Michael Clingham, account director at Spark Foundry UK, explores how partnerships can facilitate more authentic brand experiences, touching on cross-media collaborations, portable gaming, and crafting meaningful experiences in a mobile world. In an era where entertainment boundaries are increasingly blurred, [...]

• Digest: Sharp Decline in News Ad Spend; Meta to Train AI Models on Public Social Content in the EU

  4 months ago News

  

  In today’s digest, we explore the decline in news ad spend, Meta’s decision to begin training its AI models on public content in the EU, and Barb’s beta launch of overnight commercial spot ratings. Sharp Decline in News Ad Spend According to [...]

• Data Curation: Examining European Expansion 

  4 months ago News

  

  We examine the rise of data curation, with a particular focus on its expansion in the European region. What makes it a new essential for European advertisers, and what is driving its demand? Data Curation: A new essential for European [...]

• DoubleVerify Expands Its AI-Powered Brand Safety & Suitability Offering for TikTok to Include Pre-Bid Video Controls

  4 months ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the launch of pre-bid video exclusion lists for TikTok—expanding the company’s footprint of trusted, independent brand suitability and media performance tools on the platform. This release will [...]

• Vevo Partners with Experian to Enhance its Ad Targeting in the UK

  4 months ago News

  

  Vevo, the world’s leading music video network, has announced a new partnership with Experian, the global data and technology company, to strengthen audience targeting capabilities across Vevo’s distribution, including YouTube and FAST (free ad-supported streaming television) services, such as Samsung [...]

• Digest: Meta's Antitrust Trial over Social Media Dominance Kicks Off; US Tariff Exemptions for Electronics

  4 months ago News

  

  In today’s digest, we cover Meta’s landmark antitrust trial over its acquisitions of Instagram and WhatsApp, Trump’s new tariffs, and Havas’ strong Q1 performance. Meta’s Antitrust Trial over Social Media Dominance Begins Meta’s antitrust trial over its social media dominance began on [...]