In this special episode of the MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Bastiaan Spaans, Chief Commercial Officer at digitalAudience, and Remco Steen, Manager of Advertising Technology at Mediahuis Netherlands.

They discuss digitalAudience and Mediahuis' latest partnership, looking at data distribution and collaboration between publishers, brands, and agencies, tools like data clean rooms, and how publishers are experimenting with their monetisation strategy.