Latest Stories
Don’t Use Ad Tech to Track Me. Use it to Adapt to Me.
In her latest column, ad tech expert Shirley Marschall takes a look at the old promise of perfect targeting, and why it really needs to be done better... Digital advertising has always chased the promise of perfect targeting. First came cookies: [...]
GeoEdge Provides Malware Protection Through Amazon Publishers Services Connections Marketplace
GeoEdge, a leader in malware detection and ad-quality technology, is now available in APS Connections Marketplace (CxM), offering global ad security protection to publisher customers. Publishers can now deploy advanced protection directly through APS portal without the need for additional [...]
ATS Singapore 2025: A First Glance at This Year’s Topics
As the fourteenth ATS Singapore approaches, we give you a first glance at this year’s biggest topics, from retail media to attention. With ATS Singapore in just two months, we give you a first glance into some of the event’s hottest [...]
LoopMe Expands Google Cloud Collaboration, Reinforcing its Commitment to Sustainability
LoopMe, a global leader in brand performance, has announced a broadened collaboration with Google Cloud that will support LoopMe’s ongoing commitment to sustainability in the advertising ecosystem. Having chosen Google Cloud as a partner because of its leading tools, including Google [...]
Euronews Selects Opti Digital as Strategic Ad Management Partner
Opti Digital is pleased to announce its partnership with Euronews, a global leader in multilingual news broadcasting. After a competitive Request for Proposal (RFP) process involving several ad tech vendors, Euronews selected Opti Digital for its comprehensive and intuitive Ad [...]
Digest: IAB and MRC Publish Draft Guidelines for Attention Measurement; Frasers Group Launches ELEVATE Retail Media Network
In today’s Digest, we cover the IAB and MRC’s release of draft guidelines for attention measurement, Frasers Group’s launch of retail media network ELEVATE, and new research valuing the global podcast industry at USD$7.3bn, more than double previous estimates. IAB and [...]
Demand Path Optimisation Survey: Aligning Publisher & SSP Goals
Relevant Digital has released new insights from its recent Demand Path Optimisation (DPO) Survey, conducted among leading independent supply-side platforms (SSPs). The results indicate that publishers who actively manage and enrich their ad inventory can gain a competitive advantage in [...]
Ogury Accelerates Net Zero Strategy with 51toCarbonZero Partnership
Ogury, the leader in advertising solutions fuelled by exclusive data and grounded in privacy, today (May 13th, 2025) announced a strategic partnership with 51toCarbonZero (51-0), the only net-zero platform powering growth for marketing and advertising leaders. This marks a pivotal [...]
LightBoxTV & Vevo Partner to Deliver Broadcast-Standard TV Planning Across YouTube
LightBoxTV, the platform redefining TV campaign workflows, has partnered with Vevo, the world’s leading music video network, to break new ground in harmonising their content distributed via YouTube with traditional TV planning and reporting. This landmark development between LightBoxTV and Vevo [...]
From Risk to Reward: Navigating Brand Safety in 2025
"Advertisers will simply never know what their campaign could have achieved" - in this op-ed, Tom Pickworth, Director of Technical Operations, Commercial, Mail Metro Media joins us to look at the brand safety discussion, and why advertisers are still shying [...]
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