Latest Stories

• OAAA's Anna Bager on the Programmatic OOH Transparency Pledge and Omnicon's IPG Acquisition

  5 months ago Podcast

  

  Anna Bager, CEO of OAAA, joins Lindsay Rowntree and Grainne Reid to discuss key shifts in programmatic OOH and industry consolidation.

• The Stack: Retail Meets AI

  5 months ago News

  

  This week, AI takes center stage as retailers, platforms, and tech giants roll out new tools. In today’s MadTech Daily, we look at the European Parliament urging a social media ban for under-16s, the Observer debuting a new digital subscription [...]

• The Open Internet - Email as an Ad Channel

  5 months ago News

  

  Ciaran O'Kane is sketching again - this time he's taking a look at the power of email as a critical monetisation and distribution channel...

• Digest: Walmart Explores Ads for Sparky AI; Warner Settles With AI Music Firm; YouTube Trials New Feed Control Features

  5 months ago News

  

  In today’s Digest, we cover Walmart exploring ads for its Sparky AI shopping agent, Warner Music Group settling with an AI music firm and launching a joint venture, and YouTube trialing new feed control features.

• Black Friday 2025: Finding Value Beyond the Festive Window

  5 months ago News

  

  With Black Friday taking place later this week, we asked experts from across the ad tech industry for their insights. What has changed this year? Black Friday has been one of the UK’s biggest yearly shopping events for well [...]

• AI, Ad Blockers, and the Publisher’s Short End of the Stick

  5 months ago News

  

  In this week's column, Shirley Marschall looks at the history of ad blocking, and why the user loses, and the publisher loses twice...

• Digest: US Senators Push Probe into Meta Scam Ads; ChatGPT Adds Shopping Research Tool; Alibaba Tops Revenue Forecasts 

  5 months ago News

  

  In today’s Digest, we look at US senators pushing a Facebook and Instagram scam ad probe, ChatGPT gaining a new shopping research tool, and Alibaba topping revenue forecasts driven by instant retail and AI.

• Powering the Future of First-Party Data Activation with AUDIENCES' Hugh Stevens

  5 months ago News

  

  Hugh Stevens, managing director EMEA at AUDIENCES, dives into the future of first-party data activation, and how customer strategy should evolve...

• Digest: EU Unconditionally Greenlights Omnicom’s IPG Acquisition; 84% of Adults Using YouTube; Alibaba’s Qwen Tops 10m Downloads

  5 months ago News

  

  In today’s Digest, we cover the EU greenlighting Omnicom’s IPG acquisition without conditions, YouTube usage reaching 84% of adults, and Alibaba’s Qwen topping 10 million downloads.

• The Biggest Opportunities in Social Media: What do Agencies Advise?

  5 months ago News

  

  What are the biggest opportunities for those advertising on social media at the moment? We gathered insights from experts at agencies across the industry.   Taking advantage of a thriving creator economy  The growth of the creator economy has been huge over the [...]