Latest Stories

• Digest: IAB Launches Ad Auction Protocol; NBCUniversal to Debut NBC Sports Network

  5 months ago News

  

  In today’s Digest, we discuss the IAB launching a faster ad auction protocol, NBCUniversal preparing to debut its new NBC Sports Network, and Alibaba rolling out an AI tool to streamline sourcing.

• The Telegraph's Samara Hocihara on AI Litigation, Reddit's Big Moment and the New Browser Wars

  6 months ago Podcast

  

  On this week's podcast, Samara Hocihara of the Telegraph joins John Still and Rachel Smith to discuss AI litigation, Reddit's big moment and the new browser wars.

• The Wires 2025: Another Year of Ad Tech Excellence

  6 months ago News

  

  Last night, we celebrated ExchangeWire’s The Wires awards 2025. So who walked away with a prestigious trophy or commendation? Let’s find out…

• The Stack: AI Rules Rewritten

  6 months ago News

  

  This week, broadcasters, tech giants, and regulators redrew the boundaries of digital media  from ITV’s precision TV ads to Europe’s softened AI stance. In today’s MadTech Daily, we cover the EU planning a new probe into Google over news rankings, [...]

• digitalAudience and Mediahuis on Data Distribution Across European Marketing & Advertising

  6 months ago Podcast

  

  In this special episode of the MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Bastiaan Spaans, Chief Commercial Officer at digitalAudience, and Remco Steen, Manager of Advertising Technology at Mediahuis Netherlands. They discuss digitalAudience and Mediahuis' latest partnership, looking at [...]

• Digest: ITV Launches Linear TV Solution and Joins TikTok Pulse Premiere; Reddit Reels in Advertisers with Interactive Ads 

  6 months ago News

  

  In today’s Digest we look at the biggest announcements from ITV’s Palooza event this week, Reddit reeling in advertisers with the launch of a new ad format, plus Microsoft making its behavioural analytics tool mandatory for publishers.   ITV launches linear TV [...]

• Reed Smith's Nikki Bhargava on California's AB566 and Data Privacy in Ad Tech

  6 months ago Podcast

  

  Reed Smith's Nikki Bhargava joins John Still to discuss California's AB566 and the convergence between privacy and ad tech in the US.

• Ad Tech Innovation, or the Cat and the Laser Pointer

  6 months ago News

  

  In this week's column, Shirley Marschall looks at ad tech's addiction to shiny new things, how the industry loves a new distraction, and why every year has to be 'the year of...' something... The following story is based on true events. [...]

• Digest: Trump Threatens $1bn Lawsuit Against BBC; Major Podcast Push; Wikipedia Urges Responsible Use of its Content by AI

  6 months ago News

  

  In today’s Digest, we look at Trump threatening a USD$1bn lawsuit against the BBC over the editing of a Panorama broadcast, TikTok and iHeartMedia launching a podcast network to tap the creator economy, and Netflix eyeing original video podcasts. We [...]

• Transparency in CTV Advertising: What Buyers Are Asking For

  6 months ago News

  

  Clem Birdsall, sales director at Publica by IAS, examines transparency in CTV advertising, with a focus on what buyers are currently asking for.