Latest Stories

• Digest: Google AI Overviews Harming Referral Traffic by up to 25%; Netflix more than Doubles US Upfront Commitments

  7 months ago News

  

  In today's ExchangeWire News Digest: Google AI Overviews harming search referral traffic by up to 25%; Netflix more than doubles US Upfront commitments; and MSQ Partners rules out potential S4 Capital merger. Google AI Overviews harming referral traffic by up to [...]

• The Kite Factory’s Simi Gill on Grok Introducing Ads, Google vs Publishers, and Instagram’s New Map Feature 

  7 months ago Podcast

  

  Simi Gill, head of digital at The Kite Factory, joins the ExchangeWire team to chat Grok ads, Instagram maps and more...

• The Stack: Ad Tech Tensions

  7 months ago News

  

  This week, tech and media saw legal battles, new AI tools, safety concerns, and TV show production decline. In today’s MadTech Daily, we cover Dentsu's revenue dipping, Paramount's latest strategy plans, and a new AI feature from Google.  Elon Musk doubled [...]

• Digest: Perplexity Bids Billions for Chrome; Tech Firms Step Up Ad Fraud Crackdown; Streamers Slash Scripted TV Commissions 

  7 months ago News

  

  In today’s Digest, we discuss Perplexity bidding billions for Chrome, tech firms stepping up ad fraud crackdown, and streamers slashing scripted TV commissions by a quarter. Perplexity bids billions for Chrome Perplexity has offered USD$34.5bn (£25.5bn) in cash to buy Google’s Chrome [...]

• Advertising’s Gen Z Obsession Misses the Bigger Picture

  7 months ago News

  

  Shirley Marschall explores advertisers' obsession with Gen Z, and why they'd be wise to cast a wider net. Are you over 28? If so, sorry to break it to you but you’re no longer relevant. Actually, according to the ad world, you [...]

• The Next Season of TV: What are the Biggest Opportunities? 

  7 months ago News

  

  As the TV ecosystem continues to evolve, what are the biggest opportunities for the ad industry? We asked a range of industry experts for their thoughts.  The TV landscape has seen tremendous change over the past decade, with streaming transforming the [...]

• Digest: TikTok to Swap German Trust & Safety Team for AI; Paramount Secures Exclusive UFC Rights; Fox, ESPN to Launch a Streaming Bundle

  7 months ago News

  

  In today’s Digest, we discuss TikTok swapping its German Trust and Safety team for AI, Paramount securing exclusive US UFC rights while Fox and ESPN launch a streaming bundle, and Musk’s xAI suing Apple over app store rankings.  TikTok to swap [...]

• Digest: WPP Profit Falls as Ad Market Slows; The Trade Desk Shares Drop After Q2 Revenue; Lawmakers Urge Meta to Remove Instagram Map

  7 months ago News

  

  In today’s digest, we cover WPP’s profit falling 71% as the ad market slows, The Trade Desk shares dropping after its Q2 revenue is revealed, lawmakers urging Meta to remove Instagram map, and Havas launching AI tool to track brand [...]

• AI, Copyright & the Robots from 1994

  7 months ago News

  

  In this article, ExchangeWire research lead Mat Broughton takes a somewhat surrealist look at the house of cards underpinning AI data gathering, and what can be done to protect publishers. Like watching gulls (or bulky drunk lads) fight over a chip, [...]

• Digest: Musk to Add Ads to X’s AI Chatbot; GPT-5 Launches; Trump Administration Orders Lobbying Blitz Against EU Tech Law

  7 months ago News

  

  In today’s Digest, we cover Musk adding ads to X’s AI chatbot, OpenAI launching GPT-5, and US Secretary of State Marco Rubio ordering a US lobbying blitz against the EU tech law.