Latest Stories

• Ogury Nomina Geoffroy Martin Nuovo CEO

  3 years ago News

  Ogury, leader mondiale del personified advertising, ha annunciato oggi la promozione dell'ex COO Geoffroy Martin alla carica di chief executive officer. Thomas Pasquet, co-fondatore dell'azienda che ha ricoperto la carica di CEO per otto anni, nel suo nuovo ruolo di [...]

• Ogury Names Geoffroy Martin as Chief Executive Officer

  3 years ago News

  Ogury, the global leader in personified advertising, today (January 10th, 2023) announced the promotion of former COO Geoffroy Martin to the position of chief executive officer. Former Ogury CEO Thomas Pasquet, who co-founded the company and served in the role [...]

• TikTok Undercuts Rivals with Ad Prices; Apple Working on In-House Chip

  3 years ago News

  

  In today's ExchangeWire news digest: TikTok undercuts its social media rivals with lower ad prices; Apple is reportedly developing in-house chips; and Meta implements new technology to improve the equity of housing ads on Facebook. TikTok ad prices undercut Instagram, [...]

• AdInMo Expands In-Game Commercial Team

  3 years ago News

  

  AdInMo, the contextual in-game advertising platform has appointed ad tech gaming evangelist Yasin Dabhelia as its VP of programmatic to lead its global demand strategy.  Yasin brings extensive digital and cross-media advertising experience. He has been part of the growing in-game [...]

• Jack Ma Steps Away from Ant Group; ChatGPT Developer in Talks to Raise USD$30bn

  3 years ago News

  

  In today's ExchangeWire news digest: Jack Ma cedes control of fintech giant Ant Group; OpenAI in discussion to raise capital of USD$30bn (~£24bn); and Silvergate customers withdraw over USD$8bn (~£6.7bn) of digital currency following regulators' warnings. Ma relinquishes control of Ant [...]

• Charting 2023 Ad Trends with Broadsign’s John Dolan

  3 years ago News

  

  In association with Broadsign The advertising industry is ramping up for an evolutionary 2023 that is sure to bring many surprises. We recently sat down with Broadsign VP, global head of media sales, John Dolan, to chat about his observations from [...]

• The Stack: Google Settles Location Data Lawsuit; Meta’s Targeting of Facebook Users Illegal in EU

  3 years ago News

  

  This week: Google agrees to settle location data lawsuit in Washington D.C, Meta’s ad targeting model deemed illegal by EU… New year, new me? Not for Google or Meta, apparently. This week, both tech giants contended with the hangovers of 2022’s [...]

• What is Advertising Resource Management (ARM)?: Q&A with Salvatore Internullo, MINT

  3 years ago News

  

  In this exclusive Q&A, Salvatore Internullo, chief growth officer at MINT, outlines the current challenges marketers face when managing their resources, and explains how Advertising Resource Management solutions can help to resolve these. What are the primary challenges for advertisers in [...]

• TBS’s Dino Myers-Lamptey on the Duopoly, Morocco’s Crypto Law, and Shopify Audiences

  3 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Dino Myers-Lamptey, founder of The Barber Shop and co-chair of The Alliance of Independent Agencies, joins ExchangeWire editor Grace Dillon and head of content John Still to discuss the duopoly's ad share [...]

• Magnite & Criteo Partner to Extend Retailer Audiences into CTV

  3 years ago News

  

  Magnite, the world’s largest independent omnichannel sell-side advertising platform, and Criteo, the commerce media company announced a preferred relationship that will enable Criteo’s global retailer partners to leverage connected TV (CTV) through Magnite.  By collaborating, retailers can drive growth by extending [...]