Latest Stories

• EU Urged to use New Tech Laws in Google Antitrust Case; Kanye West to Buy Right-Wing Social Network Parler

  3 years ago News

  

  In today's ExchangeWire news digest: tech companies urge EU regulators to use new tech laws against in Google antitrust case; rapper Kanye West is set to purchase right-Wing social network Parler by the end of the year; and India's Flipkart [...]

• IAS & TikTok Provide Leading Comprehensive Third-Party Brand Safety Measurement Suite

  3 years ago News

  

  Integral Ad Science, a global leader in digital media quality, announced the addition of a post-bid brand safety and suitability measurement solution to its ongoing partnership with TikTok. Through an integration with the IAB tech lab’s open measurement software development [...]

• Clinch’s Flight Control Puts an End to Nightmares on Ad Street

  3 years ago News

  

  Clinch’s omnichannel campaign activation platform, Flight Control solves common agency horror stories - highlighted in a new interactive report. A looming recession. Supply-chain disruptions. Proving ROI and justifying ROAS. Customer acquisition. Customer retention. The Great Resignation. The disappearance of IDFA. The [...]

• UK Homes Cut Streaming Services as Costs Rise; Alipay's Fund Transfer Service Wobbles China's Walled Gardens

  3 years ago News

  

  In today's ExchangeWire news digest: households in the UK cut back on streaming services to navigate the cost of living crisis; China's Alipay trials a new money transfer service to rival app WeChat; and a UK coroner calls for separate [...]

• Hivestack & Clear Channel Partner to Further Expand the Programmatic (DOOH) Marketplace in Spain

  3 years ago News

  

  Hivestack, the world’s leading, independent, programmatic digital out-of-home (DOOH) ad tech company today (October 17th, 2022) announced a key partnership with Clear Channel Spain, a leading out-of-home (OOH) media and infrastructure company in Europe.  This partnership will offer Clear Channel’s premium [...]

• Hivestack y Clear Channel se asocian para ampliar el mercado programático DOOH en España

  3 years ago News

  

  Hivestack, la compañía tecnológica de programática digital out of home (pDOOH)  líder en el mundo, ha anunciado (17 de octubre de 2022)  hoy una asociación clave con Clear Channel España,  empresa líder a nivel mundial en publicidad exterior (OOH).  Esta asociación [...]

• Hivestack & Clear Channel établissent un partenariat pour étendre encore plus le marché (DOOH) programmatique en Espagne.

  3 years ago News

  

  Hivestack, entreprise indépendante de technologie publicitaire programmatique numérique hors domicile (DOOH) de renommée mondiale, a annoncé aujourd'hui (17 octobre 2022) un partenariat important avec Clear Channel Spain, une entreprise de médias et d'infrastructure hors domicile (OOH) de premier plan au [...]

• LG Ads Solutions Appoints Ryan Afshar as Head of Publisher Development Europe

  3 years ago News

  LG Ads Solutions, the connected TV and cross-screen advertising service, today (October 17th, 2022) announced Ryan Afshar as its new head of publisher development, Europe. The appointment follows LG Ads Solutions’ recent investment in the EMEA region with the hire [...]

• Verve Group’s Match2One Launches First Ever Shopify App

  3 years ago News

  Verve Group has announced that Match2One – its easy-to-use advertising platform for small-business e-commerce – has launched an app in Shopify, offering merchants a self-serve, free-to-install app for building, serving, optimising, and measuring programmatic ads. Match2One’s app is the first easy-to-use [...]

• Measuring Ad Campaign Emissions: an Industry Priority

  3 years ago News

  

  After posing an interesting industry issue earlier this week, Emily Roberts, Senior Associate at PwC and Co-Founder of The Women in Programmatic Network, takes an in-depth look at the industry's responses, and why measuring ad industry emissions is a priority. It’s [...]