Latest Stories

• European Advertising Market Doubled; Adobe Acquires Magento Commerce

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: European Advertising Market Doubled Since 2012; Adobe Buys Magento Commerce for USD$1.68bn; PubMatic’s Quarterly Mobile Index Finds Continued Header Bidding Growth; Sonobi [...]

• Dear Publishers: Advertisers Need Your Help to Stay Effective in a GDPR’d Europe

  7 years ago News

  

  The General Data Protection Regulation (GDPR) amplifies the reliance of advertisers in Europe on publishers’ consent and contextual data. After all, these factors are essential to the survival of the entire digital advertising ecosystem. In this piece for ExchangeWire, Eric Tucker [...]

• Digital Transformation in Retail; Data Concerns for Brits

  7 years ago News

  

  RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Digital Transformation in Retail; Data Concerns for Brits; and GDPR Deadline Looms. Digital Transformation in Retail Firms in the retail sector are among the most [...]

• Why Gaming Apps Can Win with 6-Second Video Ads

  7 years ago News

  

  When King launched its ad business nearly two years ago, you sensed a struggle within the company between the burgeoning ad business and its well-established in-app monetisation strategy. The company has nearly 400 million MAUs, and there was clearly an [...]

• Resorts World Genting Taps Membership Card to Manage Omnichannel UX; Singapore Broadcaster to Establish Integrated Marketing Unit

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Resorts World Genting Taps Membership Card to Manage Omnichannel UX; Singapore Broadcaster to Establish Integrated Marketing Unit; [...]

• Embracing the Outcome Model to Deliver Measurable Value: Q&A with Nicolas Bidon, Xaxis

  7 years ago News

  

  Trading programmatic media on outcomes is still a relatively new concept for advertisers; but as digital advertising starts to evolve beyond just the 'business of media' into the 'business of everything', the outcomes-based model is gaining traction. ExchangeWire speaks exclusively [...]

• Now & Next: Retail M&A

  7 years ago News

  

  M&A in the retail space has made headlines across the globe in recent weeks, with big ticket deals involving Sainsbury’s and Asda, and Walmart and Flipkart, being finalised. But what is driving this recent surge in activity in the industry? [...]

• Weekly Focus: In APAC, Booming E-Commerce Also Means Exploding Fraud

  7 years ago News

  

  This week, a study reveals that while Asia-Pacific is indeed an online shopping paradise, it also is a haven for fraudsters who have targeted 18% of consumers in the region. Some 71% had made online purchases and 63% used mobile payments [...]

• Mobile Marketers Targeting High-Growth Vietnam Must Think Rural

  7 years ago News

  

  Vietnamese consumers spend more than half of their time online on mobile phones, offering significant potential for mobile marketing, but there are nuances advertisers need to take note of to better engage this audience. The Asian country has become one of [...]

• Mobile Continues to Fuel Growth of Header Bidding

  7 years ago News

  

  Today (22 May), PubMatic released its first Quarterly Mobile Index (QMI) report of 2018, providing insight into the mobile advertising industry for both publishers and advertisers during the first quarter of the year. Key highlights include mobile-fuelled header bidding growth; a [...]