Latest Stories

• Broadsign Extends Programmatic Ecosystem with Broadsign Reach Header Bidder

  3 years ago News

  

  Broadsign, the leading out-of-home (OOH) advertising platform, today (July 19th, 2022) released Broadsign Reach Header Bidder, a solution for Broadsign Reach users that enables media owners to consolidate and manage programmatic bids from multiple third-party supply-side-platforms (SSPs). Rather than the [...]

• DOOH: advertising's big opportunity?

  3 years ago News

  

  Not for the first time, digital out-of-home (DOOH) is on the rise. Investment in the medium was rising steadily until 2020, when the Covid-19 pandemic and all its associated lockdowns sharply curbed investment. As people deserted city centres, so too [...]

• VlogBox Teams up with Twin Sisters to Expand CTV Music & Audio Tales Library

  3 years ago News

  

  VlogBox has partnered with Twin Sisters Digital Media to help distribute their content across top CTV platforms - Roku, Amazon Fire TV, Android TV. Two CTV channels have been developed by VlogBox so far: Twin Sisters Music (a music library) [...]

• CMA Reassess Meta-Giphy Decision; Apple Sued Over Apple Pay

  3 years ago News

  

  In today's ExchangeWire news digest: the CMA review their decision to block Meta's acquisition of Giphy; Apple face a lawsuit accusing them of abusing their dominance in the digital payments market; and more advertisers bring agency work in-house.   CMA to reconsider [...]

• AdPlayer.Pro Out-Stream Video Ads Company Reports Q2 2022 Results

  3 years ago News

  

  AdPlayer.Pro, an international provider of out-stream video advertising tech solutions has released its Q2 2022 results, reporting the further increase in ad serving volumes, new supply partner acquisitions, and the out-stream ad format portfolio upgrade. According to the official announcement, the [...]

• AdPlayer.Pro Presente Resultados del Segundo Trimestre de 2022

  3 years ago News

  

  AdPlayer.Pro, el proveedor internacional de soluciones de tecnología de publicidad en vídeo out-stream ha publicado los resultados del segundo trimestre de 2022 de la compañía, informando el aumento adicional de los volúmenes de impresiones de anuncios servidos, las nuevas adquisiciones [...]

• Integral Ad Science Makes Senior Appointments in the Customer Success Team in APAC

  3 years ago News

  

  Integral Ad Science, a global leader in digital media quality, has today (July 19th, 2022) announced four senior appointments in the customer success team in Asia-Pacific (APAC) to accelerate further business growth and superior customer service in the region. IAS has [...]

• Deliveroo cuts UK sales forecast; India continues crackdown on Chinese phone makers

  3 years ago News

  

  In today's ExchangeWire news digest: Deliveroo cuts it's UK sales forecast; India continues to crack down on Chinese phone makers; and the FTC fields calls to investigate the VPN industry.   Deliveroo cuts UK sales forecast The cost of living crisis has started [...]

• The MadTech Sketch: Uber’s DOOH opportunity

  3 years ago News

  

  In this new series from ExchangeWire, Ciarán O’Kane explores a pressing industry issue and sketches out a potential solution. This week, he takes a look at the opportunity for Uber’s DOOH offering, and what their ad tech stack could look [...]

• Twitter Sues Musk for Abandoning Takeover; Netflix Strides Towards Ads

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Twitter launches legal action against Elon Musk after the billionaire rescinds his buyout offer; Netflix forges a new [...]