Latest Stories

• Ogury lanza Ogury One, una nueva plataforma publicitaria para abordar la pérdida de señales

  3 months ago News

  

  Ogury, líder en soluciones publicitarias impulsadas por datos exclusivos y basadas en la privacidad, ha anunciado hoy el lanzamiento de su nueva plataforma orientada al cliente. Diseñada para marcas y agencias, Ogury One permite a los usuarios aprovechar al máximo [...]

• Captivate and VIOOH Partner to Expand Digital Out-of-Home Ads in Premium North American Properties

  3 months ago News

  

  Captivate, North America’s leading digital out-of-home (DOOH) video network, today (April 8th, 2025) announced a new partnership with VIOOH, a premium DOOH supply-side platform, expanding its footprint across the US and Canada. VIOOH, with its advanced technology platform and global footprint, [...]

• Ogury lance Ogury One, une nouvelle plateforme publicitaire qui solutionne la disparition des identifiants

  3 months ago News

  

  Ogury, le leader des solutions publicitaires basées sur une donnée exclusive et respectueuse de la vie privée, annonce aujourd’hui le lancement d’Ogury One, une nouvelle plateforme publicitaire à destination des marques et des agences, qui leur permet d’activer en toute [...]

• New IAB Europe Study Reveals Consumer Views on Personalised Ads, Privacy, and Free Online Services

  3 months ago News

  

  A new study by IAB Europe, conducted by leading research firm Kantar, reveals fresh insights into how European consumers perceive online advertising, data privacy, and the trade-offs that sustain free digital services.  As debates around privacy regulation and the future of [...]

• Opti Digital Launches the Fifth Edition of the Green Challenge to Support Reforestation in Bolivia

  3 months ago News

  

  As part of its Corporate Social Responsibility (CSR) commitment, Opti Digital, a premium monetisation platform, is proud to announce the fifth edition of the Opti Digital Green Challenge, an annual eco-friendly sports event that brings together stakeholders from the online [...]

• Ogury Launches Ogury One, A New Advertising Platform to Address Signal Loss

  3 months ago News

  

  Ogury, the leader in advertising solutions fuelled by exclusive data and grounded in privacy, today (April 8th, 2025) announced the launch of its new client-facing platform. Designed for brands and agencies, Ogury One empowers users to fully leverage its Personified [...]

• Nexxen Addresses Advertising Fragmentation in German Market with Launch of TV Intelligence Solution   

  3 months ago News

  

      Nexxen, a global, unified advertising technology platform with deep expertise in data and advanced TV, today (April 8th, 2024) announced the launch of its TV Intelligence (“TVI”) solution in Germany, enabling advertisers to more effectively activate and optimise their campaigns [...]

• Digest: X Faces $1 Billion Fine Under EU’s Digital Services Act; BBC pushes for Credit in Apple and Google News

  3 months ago News

  

  Today’s digest looks at a potential fine for X from the EU, copyright lawsuits brought against OpenAI and Microsoft being combined, the BBC pushing for more credit in Apple and Google News, and CNBC’s new streaming service. X Faces $1 Billion [...]

• Digest: Trump Extends TikTok Sale Deadline Again; Meta's Fact Checking Ends Today for US Users

  3 months ago News

  

  Today's digest looks at Trump extending the TikTok sale deadline for the second time, Meta's fact checking finally coming to an end for all US users, and WPP's acquisition of InfoSum. Trump Extends TikTok Sale Deadline Again President Trump has [...]

• What's Really Behind Agencies’ Identity and AI Ambitions?

  3 months ago News

  

  Major agencies are investing in ID and data solutions, with WPP’s purchase of InfoSum the latest acquisition. In her latest feature, Shirley Marschall looks at the real reason why the ad tech arms race is really hotting up… What do these [...]