Latest Stories

• Shopping Apps Help Mobile Account for Half of European Online Sales; Nearly Half of UK Shoppers Put Off by Irrelevant Offers

  8 years ago News

  

  RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Shopping Apps Help Mobile Account for Half of European Online Sales; Nearly Half of UK Shoppers Put Off by Irrelevant Offers; and For Most [...]

• AR Will Bring New Growth: Q&A with Stuart Flint, Oath

  8 years ago News

  

  While the world of telco gathers at MWC in Barcelona, Oath is using the opportunity to roll-out new ad formats, some of them based on AR. In the run-up to the launch, ExchangeWire talked to Stuart Flint (pictured below), Head [...]

• Selling Your Goods Online: Measurement, Challenges, and Pioneers – Q&A with Summit

  8 years ago News

  

  Selling goods online is by no means an even playing field. Some companies base their whole business models around it, while some find it a perennial thorn in their side. Speaking exclusively with RetailTechNews, David Trolle (pictured below), head of online [...]

• Weekly Focus: JD.com Sets Up Blockchain & AI Accelerator

  8 years ago News

  

  JD.com takes the spotlight this week with the launch of a new accelerator dedicated to the development of blockchain and artificial intelligence (AI) technologies. Dubbed 'AI Catapult', the accelerator would be part of the Chinese retailer's AI programme and work [...]

• APAC Marketers More Likely to Adopt New Tech; China App Users Hardest to Keep

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC Marketers More Likely to Adopt New Tech; China App Users Hardest to Keep; Malaysia Publisher Platform [...]

• AU Marketers Must Continue to Demand More Transparency : Q&A with Samuel Tan, ANZ Market Development Director, AppNexus

  8 years ago News

  

  Marketers in Australia must push ahead and demand more transparency in 2018, which will see trust continue to be the key theme in the local ad tech industry. Both advertisers and publishers will look to only work with vendors that [...]

• Cannes Lions Gets to Grips with Digitisation in Major Outdoor Overhaul

  8 years ago News

  

  There was much to be said for the state of the Cannes Lions annual Festival of Creativity last year. One person who was particularly vocal about it – specifically, the lack of recognition for digital innovation in the Digital Outdoor [...]

• AI Realities & Futures In Retail

  8 years ago News

  

  The retail sector has often been regarded as slow when it comes to the adoption of artificial intelligence. However, an industry that once seemed unsure how best to leverage this technology, is slowly getting to grips with its proper application. [...]

• Why the Outcome-Based Model Is the Only Logical Route for Agencies

  8 years ago News

  

  Holding groups are under pressure. Their business model has been questioned and undermined by everyone over the past 12 months – from trade-press hacks, to auditors, to client bodies, to grandstanding FMCG CMOs. The relevancy of the agency function has [...]

• In-Transit Advertising is Not Maximising its Potential: Q&A with Tim Letheren, Inadvia

  8 years ago News

  

  Have you ever heard of in-transit media before? If you've noticed digital advertising while travelling by air, rail, coach, or at sea, then you've probably noticed it without realising. But how is this advertising delivered and how is it targeted [...]