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sgCarMart Expands Strategic Partnership with Teads
Teads, the global media platform, announces a strategic partnership with the automotive specialised media publisher, sgCarMart in Singapore to deliver video and display inRead advertising technology, Teads’ flagship ad format. This strategic partnership enables sgCarMart to leverage and enhance their already [...]
Retail Media Around the Globe
Retail media is a highly exciting and rapidly-growing global phenomenon. However, while it has been embraced by retailers, platforms, and marketers on a worldwide basis, there are sharp contrasts and clear similarities in how retail media is evolving on both [...]
impact.com Announces Continued Growth in First Quarter of 2022
impact.com, the world’s leading partnership management platform driving partnerships for more than 2,200 brands, announced today (3rd May 2022) its continued momentum in the first quarter of 2022 driven by the company’s client expansion, acquisition of Pressboard, the premier analytics [...]
Adomik Launches a New App for Publishers to Maximise Their Open Auction Revenue
Adomik, the leading ad tech software developer and provider of smart advertising analytics, announces the release of an exclusive new product to optimise the yield of publishers with programmatic advertising activity. The product is dedicated to all publishers’ yield and [...]
EU Accuses Apple of Cutting Out Competition; Spanish Prime Minister Targeted by Pegasus Spyware
In today's ExchangeWire news digest; the European Commission has accused Apple of stifling competitors of Apple Pay; Spain's prime minister and minister of defence fall victim to Pegasus spyware; and location data from millions of Grindr users has been sold [...]
El proveedor de soluciones de publicidad en vídeo AdPlayer.Pro presente resultados del primer trimestre de 2022
AdPlayer.Pro, el proveedor internacional de soluciones de tecnología de publicidad en vídeo en línea, ha publicado los resultados comerciales del primer trimestre de 2022 de la compañía, que informan el crecimiento de los volúmenes diarios de impresiones de anuncios servidos, [...]
AdPlayer.Pro Video Ad Tech Provider Reports Q1 2022 Results
AdPlayer.Pro, an international provider of online video ad tech solutions has released the company’s Q1 2022 results, reporting the further growth of daily served video ad impressions and a series of crucial upgrades in its flagship products. According to the announcement, [...]
Hivestack Partners with Billups to Launch Multi-Market Programmatic DOOH Campaign in Europe for Ace & Tate
Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company, today announced a partnership with Billups, a privately held global OOH technology and managed services company. The partnership will see the first programmatic DOOH campaign launch [...]
Adelaide Hires Former Nielsen Executive Tyler DeTour as Vice President of Sales
Adelaide, the leader in the rapidly growing field of attention measurement, announces the appointment of Tyler DeTour as vice president of sales. After nearly a decade at Nielsen, DeTour brings his passion for media quality transparency to Adelaide’s fast-growing sales [...]
Smart Recrute Pierre-Yves Mell au Poste de Senior Account Strategist
Smart AdServer, la plateforme indépendante de monétisation publicitaire, annonce aujourd’hui la nomination de Pierre-Yves Mell au poste de senior account strategist. Rejoignant les équipes supply de Smart, Pierre-Yves aura pour mission d’accompagner les clients éditeurs dans leur transformation digitale, d’optimiser [...]
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