Latest Stories

• MENA: The Middle East is Witnessing the Rise of the Micro-Influencer 

  3 weeks ago News

  

  Harry Menear looks at the rise of the micro-influencer in the MENA region, as consumers increasingly resent traditional advertising. How do authenticity and AI come into play, and what does the future hold for MENA's influencer economy? It feels awfully [...]

• Going All Out on OOH: What Will 2026 Bring?

  4 weeks ago News

  

  As the out-of-home (OOH) sector continues on a trajectory of growth, what will next year bring? We asked the ad tech industry what they predict for the OOH space in 2026.  Just last week, the UK’s out-of-home advertising body, Outsmart, reported [...]

• You’ve Got Mail… and it's Filled with Ads!

  4 weeks ago News

  

  In her weekly column, Shirley Marschall takes on 'the Swiss Army Knife of communication': email...

• Digest: Omnicom Announces Major Overhaul; Havas Buys Unnest; Retailers See 830% Jump in Traffic from Gen AI  

  4 weeks ago News

  

  In today’s Digest, we discuss Omnicom announcing a major overhaul with new leadership and job cuts, Havas buying Unnest to boost data services, and retailers seeing an 830% jump in traffic from generative AI.

• Predictions 2026: A New Era for TV?

  4 weeks ago News

  

  Predictions season kicks off with one of the hottest topics in media - the power of TV. What does our panel of industry experts think will shift in 2026?

• Digest: Publishers Take Legal Action Against Meta Over Scam Ads; US Black Friday Sales Hit Record; New Ad Net Zero AI Usage Measurement

  4 weeks ago News

  

  In today’s Digest, we cover publishers taking legal action against Meta over its serving of scam ads as well as the impact of this year’s Black Friday, with record online sales in the US while UK high streets saw slowing [...]

• Adsquare’s Tom Laband on the Power of Location Data in a Privacy-First Programmatic World

  4 weeks ago News

  

  ExchangeWire sat down with Tom Laband, CEO and co-founder of Adsquare, to discuss the evolution of location data in programmatic advertising. Adsquare Headquartered in Berlin and operating globally, Adsquare empowers advertisers to plan, buy, optimise, and validate programmatic campaigns using cutting-edge location [...]

• Digest: OOH Industry Reports 4.4% Growth; Streamer Content Quotas Become Law in Australia; China’s AI Framework Wins Support from DeepSeek

  4 weeks ago News

  

  In today’s Digest, we discuss the out-of-home advertising (OOH) industry reporting 4.4%  growth in Q3, Australia making streamer content quotas law, and China’s AI governance framework winning backing from researchers at DeepSeek and Alibaba.

• OAAA's Anna Bager on the Programmatic OOH Transparency Pledge and Omnicon's IPG Acquisition

  4 weeks ago Podcast

  

  In this episode of the MadTech podcast, Anna Bager, CEO of the Out of Home Advertising Association of America (OAAA), joins ExchangeWire head of marketing Grainne Reid and COO Lindsay Rowntree to discuss key shifts in programmatic out-of-home and industry [...]

• The Stack: Retail Meets AI

  4 weeks ago News

  

  This week, AI takes center stage as retailers, platforms, and tech giants roll out new tools. In today’s MadTech Daily, we look at the European Parliament urging a social media ban for under-16s, the Observer debuting a new digital subscription [...]