Latest Stories

• Digest: Meta Launches UK Ad-Free Subscription; Trump Signs TikTok Transfer to US Owners; OpenAI Plans In-House Ad Tech Build 

  3 weeks ago News

  

  In today’s Digest, we cover Meta launching a UK ad-free subscription, Trump ordering TikTok’s transfer to US owners, and OpenAI planning an in-house ad tech build.

• DMEXCO 2025: What We Learned About DOOH

  3 weeks ago News

  

  Emma Labrador, CMO at Displayce, tells us why DOOH was a hot topic at DMEXCO 2025... Walking through the halls of DMEXCO this year, one thing was striking: DOOH was not just present, it was everywhere. Panels, research sessions, and discussions [...]

• Dentsu's Ellie McDonough on TikTok, AI-Driven Search and the TV Broadcasting Industry 

  3 weeks ago Podcast

  

  In this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by CEO Rachel Smith and Ellie McDonough, programmatic director at Dentsu.  They discuss how TikTok's US business could be impacted by investment from the Murdochs, how [...]

• The Stack: Digital Growth Ahead

  3 weeks ago News

  

  This week saw growth in ad spend alongside rising regulatory action across ad tech and media...

• Digest: Novacap to Acquire IAS for $1.9bn; Microsoft Plans Publisher Content Marketplace; Canada Says TikTok Fails on Child Data Protection 

  3 weeks ago News

  

  In today’s Digest, we cover Novacap acquiring IAS for USD$1.9bn, Microsoft plotting an AI marketplace for publishers, and LinkedIn training AI on member profiles. We also discuss Canada saying TikTok fails on child data protection.  Novacap to Acquire IAS for USD$1.9bn Novacap, [...]

• What Happens to the Funnel When AI Takes Over?

  4 weeks ago News

  

  Ciaran O'Kane has been sketching again. This time, he takes a look at the impact of AI and chatbots on the search landscape, and what that means for the marketing funnel... Despite a London Underground and DLR strike, we had over [...]

• Digest: Double-Digit Growth Ahead for Digital Ad spend; Alibaba Unveils Multimodal AI; eBay Moves to Buy Tise 

  4 weeks ago News

  

  In today’s Digest, we discuss double-digit growth ahead for digital ad spend, Alibaba unveiling a multimodal AI, and eBay moving to buy Tise. 

• Decoding ALPHABET, One Letter At a Time

  4 weeks ago News

  

  In her latest column, Shirley Matschall takes aim at Google's umbrella company, acrostic style... Once the U.S. District Court ruled that Google didn’t have to sell its browser, it was only a matter of time before Gemini landed in Chrome. No [...]

• What Will the Advertising Industry Look Like in Five Years?

  4 weeks ago News

  

  Kate Scott-Dawkins, WPP Media’s Global President of Business Intelligence, takes a look at the shifting ad tech landscape and what it might look like in 2030...

• Digest: Murdochs Tipped for TikTok Deal; Ad Giants Shift Climate Stance; Google’s Ad Tech Monopoly Trial Kicks Off

  4 weeks ago News

  

  In today’s Digest, we discuss the Murdochs being tipped for the TikTok deal, ad giants shifting their climate stance, Google’s ad tech monopoly trial kicking off, and Amazon facing a jury over Prime sign-ups.