Latest Stories

• Ad Tech’s Agentic Arms Race Is Solving the Wrong Problem

  3 weeks ago News

  

  Alanna Laforet takes a look into why questions around agentic AI are sidestepping the one that actually keeps CMOs up at night...

• Digest: Meta Hikes Ad Prices; AI Agents Cannot Act on your Behalf Without Platform Permission, Rules US Judge; IPA Unveils Agency Pricing Playbook 

  3 weeks ago News

  

  Today’s digest looks at Meta’s decision to increase fees for advertisers in certain regions, a ruling from a California judge regarding AI agents in Amazon’s lawsuit against Perplexity, and a new Playbook launched by the IPA to help agencies with [...]

• Smart Glasses: Data, Privacy and Pineapple on Pizza

  3 weeks ago News

  

  This week Shirley Marschall is looking at the rise of smart glasses, and what the ad industry makes of this new wearable tech... Things that don’t mix well: water and oil. Pizza and pineapple. Mentos and cola. Red wine and a [...]

• Digest: Anthropic Sues US Defence Department; Meta’s Deepfake Moderation Falling Short; Barb Adds Pre-Campaign Functionality 

  3 weeks ago News

  

  Today’s digest looks at Anthropic’s decision to sue the US Defence Department, Meta being told by its Oversight Board that deepfake moderation is falling short and failing to handle the spread of misinformation, as well as a new addition to [...]

• MESMDA's Rad Arekat on Social Media & Digital in MENA

  3 weeks ago Podcast

  

  MESMDA founder Rad Arekat joins ExchangeWire's head of content, John Still, to discuss MENA's social & digital industry and the vision for the association.

• Digest: Retail and Grocery Brands Dominate ChatGPT Ads Trial; Walmart to Phase Out Vizio Accounts; New US AI Guidelines Challenge EU Regulation 

  3 weeks ago News

  

  Today’s digest looks at the ads dominating OpenAI’s trial of ads on ChatGPT, Walmart announcing the phase-out of Vizio accounts on its TVs, and the Trump Administration drawing up new rules following its clash with Anthropic.  Retail and grocery brands dominate [...]

• "Programmatic has democratised live sport": Q&A with John Matthews, Foxtel Media

  3 weeks ago News

  

  Charlotte McEleny talks to Foxtel's Executive Director of Advanced Advertising about the power of programmatic for live sports, and the fine line between ad innovation and audience experience...

• Digest: Axel Springer Acquires Telegraph for £575m; Indonesia to Implement Social Media Ban for Under-16s; UK Delays AI Copyright Rule Decisions

  3 weeks ago News

  

  In today’s digest we explore Axel Springer acquiring the Telegraph for £575m, Indonesia moving to implement a social media ban for under-16s, and the UK delaying AI copyright rule decisions. 

• The Stack: Regulation Tightens as AI Redefines Media

  4 weeks ago News

  

  This week saw regulators sharpen oversight of streaming and digital platforms, while AI, ecommerce, and leadership shake-ups continued to reshape the media and advertising landscape.

• ExchangeWire on Meta AI Shopping & Paramount Winning Warner Bros as Netflix Exits Race

  4 weeks ago Podcast

  

  In this episode of The MadTech Podcast, the ExchangeWire team discuss Meta's new AI shopping research feature and the conclusion to the months-long battle for Warner Bros Discovery.