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The Stack: Online Safety Under Scrutiny
This week, digital platforms face mounting pressure as regulators tighten online safety rules for minors, while the ad market shows steady growth. In today’s MadTech Daily, we cover Google joining the EU’s AI Code of Practice and AI boosting engagement [...]
Surviving Google Zero: What's Next for Publishers?
Mark Smith takes a look at what the rise of LLMs and AI summaries means for the publishing industry… The evolution of Google has always presented both headaches and opportunities for publishers. With each new update, a new set of rules would [...]
Digest: YouTube Becomes Top TV Choice for Children; YouTube Added to Australia’s Social Media Ban for Under-16s; Havas Reports Solid H1
In today’s Digest, we cover YouTube becoming the top TV choice for children, YouTube being added to Australia’s social media ban for under-16s, as well as Havas reporting solid H1 results and expanding in Southeast Asia.
If Social Media Isn’t Social, Where Else Can Brands Build Deeper Connections?
In the concluding part of his social media trilogy, Dan Gee of Media Futures Market looks beyond social media, to the next stage of brand comms...
Gaming’s Attention Goldmine: Has Ad Tech Finally Unlocked Level One?
In this edition of her weekly column, Shirley Marschall fires up the joystick and mashes the d-pad, as she examines how the latest measurement framework from the IAB Tech Lab can help in-game programmatic catch up to rival channels. (From one [...]
Digest: Google and Microsoft Expand AI Features in Search and Browsing; Warner Bros Discovery Names Standalone Entities to Follow Split
In today’s Digest, we cover Google and Microsoft launching new AI features in search and browsing, Warner Bros Discovery revealing further details of its split, and Temu being accused of violating EU online safety law.
Contextual’s AI-Charged Comeback
How has contextual changed amidst the AI revolution, and how can advertisers best harness it? Contextual targeting has been steadily growing in demand over the past years, making a mighty resurgence into the ecosystem. The contextual advertising market was valued [...]
Digest: Meta Suspends Political Ads in EU; UK Advertising Up 8% in Q1
In today’s Digest, we discuss Meta’s suspension of political ads in the EU and UK advertising rising 8% in the first quarter. We also cover strategic acquisitions in media with Netflix bundling with MBC, and Skydance sealing its deal with [...]
ExchangeWire Media Pulse Snapshot (H1 2025) - Publisher Monetisation
In this Media Pulse H1 2025 snapshot, we look at the major issues and trends in publisher monetisation over the first half of this year...
Digest: YouTube Drops Barb Subscription while Ad Revenue Nears $10bn; UK Puts Tech Giants’ Age Checks to the Test
In today’s digest, we cover YouTube’s ad revenue nearing $10bn while it decides to drop its Barb subscription, the UK putting tech giants’ age checks to the test, and Southeast Asia becoming TikTok’s largest ad audience.
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Digest: Google Strikes AI News Deal while UK Publishers Seek CMA Oversight; UK Drops Bid for Apple User Data; ChatGPT Go plan Debuts in India
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