Latest Stories

• Content Ignite® Launches Revenue Insights Hub to Help Publishers Unlock Hidden Revenue Potential

  2 weeks ago News

  

  Content Ignite®, a No-Code, SaaS Ad Stack Management Platform, has officially launched its new Revenue Insights Hub, a powerful addition to the company’s Fusion platform, aimed at helping publishers identify and act on revenue opportunities faster and with greater confidence. Built [...]

• Kevel Unveils Kevel Console: AI-Powered, Unified Self-Service Platform Transforming Retail Media Networks

  2 weeks ago News

  

  Kevel, the leading retail media technology provider, today (24 June, 2025) announces the launch of Kevel Console, an AI-powered self-service platform built for retailers, marketplace and publishers. Designed for scalability, control, and operational efficiency, Kevel Console combines powerful AI features [...]

• DAIVID Launches New Tool to Help Advertisers Maintain Effectiveness of Gen AI Creative

  2 weeks ago News

  

  Creative data provider DAIVID today unveiled a new tool that instantly measures the effectiveness of AI-powered creative, helping marketers maintain the quality of their ads amid a surge in Gen AI ad output. As Gen AI tools become crucial in meeting [...]

• Digest: Google Offers Search Overhaul to Dodge EU DMA Fine and Pulls Out of Deal with Aussie Publishers; Apple Mulls Perplexity AI Acquisition

  2 weeks ago News

  

  In today’s Digest, we discuss Google’s Search overhaul offer to dodge an EU DMA fine and Google backing out of its deal with Aussie publishers. Apple also mulls an acquisition of Perplexity AI, while being sued by shareholders over AI disclosures. Additionally, we [...]

• Kargo Introduces New CTV Ad Units, Helping Brands Win With Creative Science

  2 weeks ago News

  

  Kargo, a leader in breakthrough advertising solutions, has launched three innovative new CTV advertising units for the APAC market, offering advertisers more creative flexibility, stronger brand storytelling, and measurable outcomes across premium streaming environments. Using Creative Science to combine high-impact creative [...]

• Digest: BBC Threatens Perplexity AI Over Content Scraping; Australia’s Tech Trial for Social Media Ban Receives Mixed Feedback

  2 weeks ago News

  

  Today Dot discusses the BBC's legal threat against Perplexity AI over content scraping, Australia’s social media ban tech trial, and more...

• Mediacorp’s Raj Parekh on AI Search Reshaping the Industry, Perplexity Paying Publishers, and UK Broadcasters’ Battle Against the Streaming Giants

  2 weeks ago Podcast

  

  In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still and Raj Parekh, head, digital sales at Mediacorp.  They discuss how AI search is reshaping the industry, looking particularly at how [...]

• The Stack: Ad Industry Shakeups and Climate Reckonings

  2 weeks ago News

  

  This week marked significant changes in the evolving relationship between advertising and climate responsibility. In today’s MadTech Daily, we discuss Google being hit in a €4.1bn Android fine battle, Microsoft considering abandoning high-stakes negotiations with OpenAI, OpenAI ending work with [...]

• Cannes Lions 2025: Recapping the Biggest Industry Moves on la Croisette 

  2 weeks ago News

  

  We look at some of the biggest announcements from Cannes Lions this year, focusing on DSP tie-ups and partnerships in the agency world.  It’s been a scorching week, the sun shining down and the thermometers hitting 30° – and that’s just in [...]

• Aceex Launches New Blog Series Featuring Ad Tech Privacy Insights from CPDP 2025

  2 weeks ago News

  

  The Aceex team announced the launch of a new editorial series on its blog offering exclusive event reports, data-driven analysis, and expert perspectives from conferences shaping the digital advertising industry. The debut post focuses on CPDP 2025 in Brussels, a [...]