Latest Stories

• Digest: IAB and MRC Publish Draft Guidelines for Attention Measurement; Frasers Group Launches ELEVATE Retail Media Network

  7 days ago News

  

  In today’s Digest, we cover the IAB and MRC’s release of draft guidelines for attention measurement, Frasers Group’s launch of retail media network ELEVATE, and new research valuing the global podcast industry at USD$7.3bn, more than double previous estimates. IAB and [...]

• Demand Path Optimisation Survey: Aligning Publisher & SSP Goals

  1 week ago News

  

  Relevant Digital has released new insights from its recent Demand Path Optimisation (DPO) Survey, conducted among leading independent supply-side platforms (SSPs). The results indicate that publishers who actively manage and enrich their ad inventory can gain a competitive advantage in [...]

• Ogury Accelerates Net Zero Strategy with 51toCarbonZero Partnership

  1 week ago News

  

  Ogury, the leader in advertising solutions fuelled by exclusive data and grounded in privacy, today (May 13th, 2025) announced a strategic partnership with 51toCarbonZero (51-0), the only net-zero platform powering growth for marketing and advertising leaders. This marks a pivotal [...]

• LightBoxTV & Vevo Partner to Deliver Broadcast-Standard TV Planning Across YouTube

  1 week ago News

  

  LightBoxTV, the platform redefining TV campaign workflows, has partnered with Vevo, the world’s leading music video network, to break new ground in harmonising their content distributed via YouTube with traditional TV planning and reporting.  This landmark development between LightBoxTV and Vevo [...]

• From Risk to Reward: Navigating Brand Safety in 2025

  1 week ago News

  

  "Advertisers will simply never know what their campaign could have achieved" - in this op-ed, Tom Pickworth, Director of Technical Operations, Commercial, Mail Metro Media joins us to look at the brand safety discussion, and why advertisers are still shying [...]

• Digest: Google Pays $1.4bn in Texas Privacy Lawsuits Settlement; UK Creatives Urge Starmer to Reconsider AI Copyright Plans

  1 week ago News

  

  In today’s Digest, Google agrees to a $1.4bn settlement in Texas over privacy lawsuits, UK creatives urge Prime Minister Starmer to rethink proposed AI copyright reforms, and OpenAI and Microsoft renegotiate terms to pave the way for an initial public [...]

• Adform Campaign Planner Launch Generates Significant Online Engagement

  1 week ago News

  

  Adform, the most powerful and safe media buying platform built for game changers, celebrates today (May 12th, 2025) the results of its digital campaign to promote its new, AI-powered Campaign Planner. A collaboration across its global teams, brand, and agency [...]

• Opti Digital Unveils New Brand Identity Reflecting Strategic Growth

  1 week ago News

  

  Opti Digital, a premium ad revenue platform, unveils a new brand identity that embodies its forward-looking vision and continued commitment to innovation, growth, transparency, and sustainable advertising practices. Building on its recent recognition as a GCPP partner and the development [...]

• Digest: Ireland pushes for Big Tech to Vet Financial Ads; Warner Bros. Discovery Considers Split as Financial Loss Continues

  1 week ago News

  

  In today’s Digest, Ireland pushes for Big Tech to vet financial ads, Warner Bros. Discovery explores a split, and Threads begins testing video ads. Ireland pushes for Big Tech to Vet Financial Ads  Ireland is leading a push within the European Union [...]

• 2025’s All In Census: Is the Ad Industry Trustworthy? 60% of Members Don’t Think So 

  2 weeks ago News

  

  We look at some of the key findings from this year’s All In Census (created by the Advertising Association, the IPA, and ISBA), revealed on Thursday at News UK’s London headquarters by Dan Wilks, director of Credos.    On Thursday, the results [...]