Latest Stories

• ExchangeWire's Ad Tech Quiz: Netflix Subscriptions, Meta’s Scam Ads, and Smartphone Use

  3 weeks ago Podcast

  

  In this quiz edition of The MadTech Podcast, ExchangeWire's John Still and Lindsay Rowntree take a guess at SVOD subscription numbers, scam ad revenue, and smartphone usage rates.

• The Stack: AI and Regulatory Shifts

  3 weeks ago News

  

  This week, from record-breaking investments to regulatory battles and job cuts, Big Tech dominated headlines with high-stakes moves and major shifts. The UK advertising industry continues to show mixed signals, according to the IPA Agency Census 2025. The total workforce at [...]

• Digest: IPA Census 2025 Shows Staff Decline & Diversity Gains; Amazon Eyes Marketplace for AI Content Deals; Spotify Profits Soar After Raising Prices

  3 weeks ago News

  

  In today’s Digest, we look at the IPA Census 2025 showing staff declines and diversity gains, Amazon eyeing a marketplace for AI content deals, and Spotify profits soaring after raising prices.

• Lunar New Year 2026: The Opportunities and Challenges for Advertisers

  3 weeks ago News

  

  With Lunar New Year approaching next month, we look at the opportunities on the horizon for advertisers, as well as the challenges these bring about...

• Life, Ads and Planet Google...

  3 weeks ago News

  

  Google's earning are out. In her weekly column, Shirley Marschall takes a look at the tech behemoth's power, and tells us what exactly an eiergelende wollmilchsau is...

• Digest: Paramount Sweetens WBD Deal; Apple & Google Propose App Store Changes

  3 weeks ago News

  

  In today’s Digest, we discuss Paramount’s latest attempt to buy WBD; Alphabet planning a 100-year sterling bond sale, Apple and Google proposing App Store changes after a CMA probe

• UM MENAT's Abdelnabi Alaedinne on Media Planning, AI, and Innovation in MENA

  3 weeks ago Podcast

  

  UM MENAT's Abdelnabi Alaedinne joins ExchangeWire CEO Rachel Smith to discuss the evolving media landscape in MENA and the impact of AI on media planning and strategy.

• Digest: Scope3 Makes Second Round of Layoffs; China Fines Companies for Fake AI Services; Meta Criticises EU Action Over WhatsApp AI Rivals

  3 weeks ago News

  

  In today’s Digest, we cover Scope3 making a second round of layoffs, China fining companies for fake AI services, and Meta criticising EU action over WhatsApp AI rivals Scope3 makes second round of layoffs Scope3 has implemented another round of redundancies, its [...]

• Digest: Meta Says Scam Ads May Account for 3–4% of Revenue; Google doubles down on AI; Qwen Tops China App Store 

  4 weeks ago News

  

  In today’s Digest, we cover Meta saying scam ads may account for 3–4% of revenue, Google doubling down on AI with a USD$185bn spend plan, and Alibaba’s Qwen topping China’s App Store after a bubble tea campaign.

• ExchangeWire on Amazon's MCP, ChatGPT Advertising, and YouTube Vs. TV Viewing

  4 weeks ago Podcast

  

  The ExchangeWire team discuss Amazon Ads' MCP, OpenAI's minimum spend for ChatGPT advertising, and Google's "cease and desist" letter to Kantar Media.