Latest Stories

• Nano Interactive & Compliant Collaborate to Enhance Media Integrity for Brands’ Media Investments

  5 days ago News

  

  Nano Interactive, a leader in AI-powered intent planning and targeting, and Compliant, the global authority on data integrity in digital advertising, today (10th June, 2025) announced a new partnership. Brands using Nano’s ID-free intent solution can now activate Compliant’s Data Integrity [...]

• What does the Ad Industry Make of Meta’s Ad Automaton Plans? 

  5 days ago News

  

  Do Meta’s plans to fully automate the advertising process on its platforms hold potential, or are they asking for trouble? We asked experts across the advertising ecosystem for their opinions.  Last week, Meta announced big plans that it aims to fulfill [...]

• New Azerion & DAIVID Research: The CTV Ad Enhancements That Drive Effectiveness

  5 days ago News

  

  A new study provides key insight into the most effective ways for brands to enhance connected TV (CTV) ad creatives to ensure they deliver on objectives. Commissioned by omnichannel advertising platform Azerion UK and undertaken by creative data provider DAIVID, [...]

• LightBox TV & Starcount Partner to Bring Emotional Intelligence to Total TV Planning

  5 days ago News

  

  LightBoxTV, the platform transforming TV campaign planning across linear and digital, has today (10th June, 2025) announced a strategic partnership with Starcount, the leader in behavioural and emotional analytics. The collaboration brings together LightBox’s end-to-end Total TV planning system with [...]

• Equativ Finalises Merger with Sharethrough, Launches Rebrand to Reflect Unified Vision & Scale

  5 days ago News

  

  Equativ announces the full unification of Sharethrough into its global brand and operations, forming one of the largest global independent media platforms and marketplaces, strengthening its ability to serve global advertisers and publishers with transparency, innovation, and user-first technology. Additionally, [...]

• Digest: WPP CEO Read to Step Down; Prime Video Adds Private Auctions; YouTube Loosens Moderation

  5 days ago News

  

  In today’s Digest, we look at WPP CEO Read planning to step down amid AI disruption and market strain, findings from WPP Media’s latest report, Amazon adding private auctions to Prime Video, as well as YouTube loosening moderation.  WPP CEO Read [...]

• AdSpin Games Joins MarkApp’s Mobile Marketplace to Power Contextual Performance Advertising

  6 days ago News

  

  MarkApp, the global contextual DSP and mobile app marketplace, has announced a new partnership with AdSpin Games, a division of SpinX and developer of high-performing casual and hyper-casual mobile games. The integration brings AdSpin's premium owned-and-operated (O&O) gaming inventory into [...]

• Opti Digital Joins Prebid.org

  6 days ago News

  

  Opti Digital, a premium ad revenue platform and recently recognised Google Certified Publishing Partner (GCPP), is proud to announce it is joining the board of Prebid.org as a technology provider. Formed in September 2017, Prebid.org is an independent organisation designed to [...]

• PubMatic Expands EMEA Leadership to Accelerate CTV, Broadcast, and Platform Growth

  6 days ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (9th June, 2025) announced the appointment of two senior leaders to its EMEA team: Andy Jones as vice president, broadcast & CTV, EMEA, and Matt Salmon [...]

• Experian & Peer39 Enhance Contextual Advertising with Expanded UK Audience Data

  6 days ago News

  

  Experian UK & I and Peer39 have announced an expansion to their existing partnership to help advertisers more effectively reach their customers using richer data and insights. Experian’s additional UK Demographics and Purchase Affinity audiences, as well as its Mosaic [...]