Latest Stories

• H1 2021 Global Connected TV (CTV) Ad Supply Chain Trends Report: 50% YoY Increase in Open Programmatic CTV Ad Spend

  4 years ago News

  

  Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the H1 2021 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic CTV [...]

• Verve Group Announce Sameer Sondhi and Ionut Ciobotaru as Co-CEOs

  4 years ago News

  

  Verve Group, a global consumer-first advertising suite, today (21 October) announced that chief revenue officer Sameer Sondhi and chief product officer Ionut Ciobotaru will become the co-CEOs of Verve Group. Remco Westermann, currently the CEO of both Verve Group and [...]

• ID5 Launches IdentityCloud, the Comprehensive Identity Solution for Digital Advertising

  4 years ago News

  

  ID5, the market-leading identity provider for digital advertising, announce the launch of IdentityCloud, a comprehensive suite of services enabling all digital advertising stakeholders to improve addressability and measurement capabilities across channels and environments.  Increasing regulations across the world, restrictions to the [...]

• Adnami Appoints New Publisher and Agency Sales Directors to Strengthen London Team

  4 years ago News

  Tech company, Adnami, have announced two new hires to join its London team: Alex Barstow as publisher sales director, UK, and Tom Carr as agency sales director.  Adnami specialises in programmatic, high-impact advertising solutions and works with a growing portfolio of [...]

• Mark Zuckerberg Faces Attorney General Pressure; Amazon Ads Undergo Name Change

  4 years ago News

  

  In today’s ExchangeWire news digest: Mark Zuckerberg has been targeted by US attorney general; Amazon Ads sees a recent name change; and Batch raises $23m (£16.6m) in investment.   Mark Zuckerberg has been named in lawsuit   The District of Columbia’s attorney general, Karl [...]

• IPA Bellwether Report Q3 2021: Strongest Budget Growth Since 2017

  4 years ago News

  

  The IPA Bellwether Report Q3 2021, released today 21st October 2021, has revealed that total UK marketing budgets have increased at their strongest rate since the Q2 2017, rising by a net balance of +12.8%, surpassing the +6.1% recorded last [...]

• Azerion Set to Become European Digital Powerhouse Following Strategic Acquisition of Inskin Media

  4 years ago News

  

  Azerion, the fast-growing digital entertainment and media platform, today (21 October) announces the acquisition of leading multi-screen, high-impact digital advertising company, Inskin Media. This integration into the Azerion platform serves the company’s ambitions to become the leading European digital entertainment and [...]

• Privacy-First Video Advertising: Q&A with Aniview

  4 years ago News

  

  In this exclusive interview ahead of ATS London 2021, ExchangeWire speaks to Aniview CEO Alon Carmel to discuss how publishers should consider video advertising in the privacy-first era. How is video advertising equipped to bolster publisher revenue in the cookieless era [...]

• Smart AdServer Integrates with Publica

  4 years ago News

  Smart, the independent ad tech platform, announced a new partnership with Publica, a leading Connected TV (CTV) ad platform, to accelerate Smart’s growth ambitions in the rapidly expanding CTV sector. This integration is a major step in Smart’s growing commitment [...]

• Meetrics Viewability Benchmarks Q3/2021

  4 years ago News

  

  Im dritten Quartal 2021 stiegen die Sichtbarkeitsraten von Display-Werbung während die Raten bei Bewegtbildwerbung fielen. Auffällig ist die hohe Volatilität der Sichtbarkeitsraten, wenn man sowohl verschiedene Werbeformate miteinander vergleicht, als auch Werbeformate zu unterschiedlichen Zeiträumen betrachtet. Die Sichtbarkeitsraten einzelner Werbeformate sind [...]