Latest Stories

• Unruly's Alex Khan on "App Tracking Protection", CTV, and the Future of Broadcast TV

  4 years ago Podcast

  

  On this week’s episode of TheMadTech Podcast, Alex Khan, MD International at Unruly, joins ExchangeWire's Grace Dillon and Ciaran O'Kane to discuss the latest news in media, marketing, and commerce.   This week they cover:   — Privacy-centric tech firm DuckDuckGo have announced a [...]

• IAS Enhances Context Control for Advertisers and Publishers Globally

  4 years ago News

  Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, have announced the expansion of their Context Control solution for advertisers and publishers globally, giving customers more control over the context of digital ad placements. “We first launched Context [...]

• Concerns Over Amazon’s Control; Google Prohibit Political Ads in Philippines

  4 years ago News

  

  In today's daily news digest from ExchangeWire: Reports show that businesses are becoming reliant on Amazon services due to increasing fees; Google ban political advertising in the Philippines ahead of elections; and WhatsApp banned around 2.07 million accounts in India [...]

• ID5 Publishes a Guide for Brands to Help them Transition to the Cookie-Less Future

  4 years ago News

  

  ID5, the market-leading identity provider for digital advertising, has published a guide for brands to help them transition to a cookie-less future. Marketers, media planners and brands have for years relied on third-party cookies to control the way their ads [...]

• Xandr Standardises Video Content on its Platform

  4 years ago News

  

  Xandr, AT&T’s advanced advertising company, today announced the release of a new feature on its platform, described as content metadata for video. The new feature aims to help publishers improve monetisation of their premium video supply through standardised content descriptors. Whilst [...]

• Predictions 2022: TV, CTV, and Video

  4 years ago News

  

  In the third article in ExchangeWire's 2022 predictions series, industry experts predict what next year looks like for TV, CTV, and video, a digital sector which has seen a boom due to recent social restrictions - a consequence of the [...]

• Meta Directed to Sell Giphy; WPP Acquires Cloud Commerce Group

  4 years ago News

  

  In today's daily news digest from ExchangeWire: Meta directed to sell Giphy; WPP acquires Cloud Commerce Group; and Yassir raises USD$30m (£22m) for North African super-app. Meta directed to sell Giphy Meta, formerly known as Facebook, has been directed by the UK [...]

• Adverty Partners with Livewire to APAC In-Game Advertising Growth

  4 years ago News

  

  Adverty today announces a new partnership with global gaming marketing and gametech company Livewire, as it continues its expansion into key markets globally. The collaboration brings Adverty's in-game ad inventory locally to Asia-Pacific (APAC), the largest continent in gaming. Adverty, the [...]

• BidMind Launches Improved Geofencing Feature - GeoNow

  4 years ago News

  

  BidMind, a leading programmatic advertising platform, has announced the release of its new geofencing feature, GeoNow. GeoNow, which is being made available worldwide, is a powerful advertising tool for in-app, web, and CTV ad environments that can lend a critical [...]

• Adnami to Receive 6-figure Investment from Danish Government

  4 years ago News

  

  Tech company Adnami, has announced it is to receive funding from the Innovation Fund Denmark programme, "Innobooster"; an initiative led by the Danish government and designed to support innovative development projects within startups. Adnami specialises in programmatic, high-impact advertising solutions and [...]