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Meetrics Viewability Benchmarks Q3/2021
Both video and display ads were less visible in the third quarter of 2021. The high volatility of the viewability rates is striking when comparing different advertising formats with each other as well as when looking at ad formats at [...]
Cookieless Targeting and Measurement Expands in India and Russia
As part of Digiseg’s goal to help advertisers and publishers get to the cookieless future faster, it has launched cookie- and ID-free audiences in India and Russia. With these two countries, Digiseg’s cookieless audience data is now available in 49 locations. All markets use the same standardised audiences, making cross border campaigns [...]
Solving the Identification Challenge: Q&A with Mathieu Roche, ID5
In this exclusive interview, ExchangeWire speaks to ID5 CEO Mathieu Roche to discuss the challenges of identification in the privacy-first era, following the launch of the IdentityCloud platform. What’s the biggest challenge that the industry is facing today? Fragmentation is arguably the [...]
Russia Seek Aggressive Google Fines; Metrolink.ai Raise USD$22m
In today’s ExchangeWire news digest: Google could face fines of up to 20% of their Russian revenue; Metrolink.ai raise USD$22m (£16m) in seed funding; and Concept Art House raise USD$25m (£18.2m) in a Series A round. Russia to go after Google [...]
Crimtan Welcomes Samantha Thornton as Manchester-Based New Business Director
Global programmatic experts Crimtan are delighted to welcome Samantha Thornton as their Manchester-based new business director. Samantha started her advertising career fresh out of university as part of the GroupM graduate programme. Over the last decade she’s been lucky enough to [...]
PubMatic And Semasio Expand Partnership And Deliver Increased Reach For Omnicom Media Group
Today (20 October), PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, and Semasio, a pioneer in Unified Targeting which seamlessly combines audience and contextual targeting on the buy- and the sell-side, announced an expanded partnership that enables [...]
Adsquare and Skyrise Intelligence to Offer Advanced Spatial Targeting, Powered by Mobile Network Data
Today (20 October) Adsquare and Skyrise Intelligence announce their data partnership in the UK, enabling businesses to leverage mobile phone data for more effective geo-contextual mobile and out-of-home campaigns. Skyrise Intelligence provides sustainable audience targeting solutions informed by mobile network data. [...]
TVP Talks: Deep Dive into Connected TV Ad Measurement
TheViewPoint continues its series of educational webinars, TVP Talks, aimed at helping publishers and advertisers maximise the benefits of CTV advertising. The webinar’s third session, Deep Dive into Connected TV Ad Measurement, explores processes critical to running and administering successful CTV [...]
A Holiday Season of Post Lockdown Revenge Shopping is Here
According to new research from Channel Factory, 53% of consumers said that coronavrius will not impact their purchase decisions - compared to the 65% of consumers who said that coronavirus would impact their purchase decisions in 2020. Shoppers are eager to [...]
Pixalate Hires Former IAB Tech Lab Amit Shetty as VP of Product Management
Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today (19 October) announced it has hired Amit Shetty as VP of product management - Ad Fraud Platform. Shetty will oversee Pixalate’s Ad Fraud [...]
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