Latest Stories

• Admix Raises $25m Series B to Monetise the Metaverse with In-Play

  4 years ago News

  

  Admix, the leading In-Play monetisation company that bridges the gap between gaming content and brands, today (26 October) announces that they have raised USD$25m (£18.1m) in a Series B round to scale up its In-Play solution worldwide; and establish it [...]

• Premium OTT in Asia - Q&A with Jenni Chase, Mediacorp

  4 years ago News

  

  In this exclusive Q&A, Jenni Chase, vice president, digital sales, solutions & operations at Mediacorp, and judge of The Wires Global 2021, outlines the nature of premium over-the-top (OTT) streaming in Asia, and how advertisers can realise the opportunity offered by [...]

• GCHQ Strikes Deal With AWS; FaZe Clan to go Public

  4 years ago News

  

  In today's ExchangeWire news digest: GCHQ have championed a cloud deal with Amazon Web Services; FaZe Clan prepare for IPO with support from a SPAC; and Rock Content raise USD$30m (£21.7m) in a Series B round.   UK spy agencies strike deal [...]

• Putting Customers, Insights, and Registration at the Heart of Growth Strategy

  4 years ago News

  

  Ahead of ATS London 2021, Paul Hood, director of business planning for The Sun at News UK, outlines three key aspects of the The Sun's growth strategy: incentivised registration, collaboration with platforms, and continual experimentation with engagement and data collection [...]

• Bidstack Launches New ‘In-Menu’ Ad Format

  4 years ago News

  

  Bidstack is delighted to announce a new ad format and gaming touchpoint for brands with an innovative ‘in-menu’ offering. The mobile format offers clickable display banners that allow brands to deliver integrated ads into game menus, user interfaces and loading screens. The [...]

• The CTV Opportunity in the EU5: Q&A with Ed Wale, Magnite

  4 years ago News

  

  In this exclusive interview ahead of ATS London 2021, Ed Wale, MD CTV, EMEA at Magnite, delves further into the findings of Magnite's 'CTV Is For Everyone' report. The research builds on SpotX's 2020 report of the same name and Magnite's [...]

• Misinformation Allegations in The Facebook Papers; Google Faced with Unredacted Court Papers

  4 years ago News

  

  In today's ExchangeWire News Digest: Facebook have selectively controlled hate speech in India; a New York Judge revealed newly unredacted court papers relating to Google's lawsuit; and VideoAmp raise USD$275m (£199.7m) in a Series F round.   Facebook have selectively controlled hate [...]

• VDX.tv Releases 2021 EMEA Holiday Video Advertising Guide for Brands and Retailers

  4 years ago News

  

  VDX.tv, a global video advertising technology company have released their 2021 Holiday Video Advertising Guide “Navigating Consumer Shopping Expectations This Season” for EMEA brands and retailers.  This year’s holiday period offers great opportunities for brands, but it also brings stiff competition. [...]

• The Future of Digital Advertising: Q&A With Permutive

  4 years ago News

  

  Ahead of Permutive’s panel at ATS London (3 November) — Putting Your Currency to Good Work: Data Management & Activation —  Morika Georgieva, Customer Success Lead, EMEA at Permutive speaks to ExchangeWire to discuss the connection between privacy, technology and [...]

• Lotame Global Third-Party Data Sales Increased by More Than 40% YoY

  4 years ago News

  

  Lotame, the only flexible data solutions provider to future proof connectivity and drive performance across all screens, today (22 October) announced its global third-party data sales increased by 41% from H1 2020 to H1 2021.  The data was sourced from [...]