Latest Stories

• Providing Context: How Intent Data Leads to Better Marketing

  9 years ago News

  

  Ask a consumer to define ‘SPAM’ and ‘Marketing’, and the likely answer will be SPAM is anything they don’t deem personally relevant and marketing anything that they do. In other words, writes Suzanna Chaplin (pictured below), commercial director, ESBConnect, it [...]

• Instant App Access Changes the Paradigm of User Acquisition: Q&A with Raheel Hasan, CEO, 1APP

  9 years ago News

  

  There’s no shortage of mobile apps to cater to every single possible thing a consumer could want or need. As of June 2016, there were 2.2 million apps available on the Google Play Store and 140 billion on the Apple [...]

• Global Development of VR; Longer Content Migrating Rapidly to Mobile

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Global development of VR; Longer content migrating rapidly to mobile; Ad [...]

• European Video Market Map Shows Growing Video Footprint Across the Region

  9 years ago News

  

  Ecosystem maps are a popular navigational tool in the digital advertising industry, with one in particular being synonymous with the state of the industry. With the popularity of the LUMA landscape in the US market, it was noted that a [...]

• What Marketers Should Know About Programmatic Ad Buying in 2017

  9 years ago News

  

  2016 saw some powerful new trends begin to emerge for programmatic marketers, presenting both new opportunities and obstacles. While data continues to be the cornerstone of transacting programmatically, most buyers are still too reliant on commoditised third-party data and need [...]

• What to Look for in 2017 Across Mobile, Video & AI

  9 years ago News

  

  All eyes are on mobile, video, and artificial intelligence (AI) as we enter 2017, with growth and innovation in abundance across the three sectors. What does growth and innovation look like and how will it further enhance the digital marketing [...]

• Singapore Economic Board Sign O&M Deal; Local Manufacturers Lead China Mobile Phone Ad Spend

  9 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore economic board sign three-year O&M deal; Local manufacturers lead China mobile phone ad spend; Possible partner [...]

• APAC Marketers Must Make Mobile Content a Priority

  9 years ago News

  

  Brands need to bring their focus back to the basics in 2017 and invest more effort in creating mobile ads that better engage consumers. While still behind other development markets, Asia-Pacific has been increasing adoption of mobile video ads and is [...]

• Transformative Times: Building Brand Experiences with Data & Digital

  9 years ago News

  

  Data sits at the heart of the digital revolution. The huge volume of digital data being generated by organisations and individuals has played a pivotal role in the exponential growth in the amount of data as a whole. And that’s [...]

• More Consolidation is Coming: Q&A with Chris Allen, MD of North America, Infectious Media

  9 years ago News

  

  A business model with strong traction in the digital advertising space is that of the Next Generation Agency – a digital agency with proprietary technology that crosses the boundaries between the traditional media agency and the technology provider. Infectious Media, one such [...]