Latest Stories

• Kevel Partners with Green Places to Become Carbon Neutral

  4 years ago News

  

  Kevel, a leading provider of ad serving APIs, announce a new partnership with Green Places, a network that helps businesses become more sustainable. The ongoing partnership will enable Kevel to offset its company footprint and is part of Kevel’s recurring [...]

• Agencies and Brands Get Ready For “Age of Attention”; Partner with Playground xyz

  4 years ago News

  

  In an increasingly complex landscape where advertisers fight for precious share of consumer attention, innovative agencies and brands have started to look beyond viewability measures and into true attention metrics in order to drive better ad effectiveness. By measuring and optimising [...]

• Addressable TV Advertising: New Opportunities for International Advertisers to Reach European Audiences

  4 years ago News

  

  smartclip, Europe’s largest open ad tech platform for broadcasters and streaming services, have published a comprehensive white paper, entitled "Addressable TV Advertising: New Opportunities for International Advertisers to Reach European Audiences", which provides a framework for advertisers based on the [...]

• Digiseg and mediasmart Partner to Bring Cookie and ID Free Audience Targeting to Mobile and CTV

  4 years ago News

  

  Digiseg, a global provider of cookie and ID free audience data provider have partnered with mediasmart , a leading mobile-first advertising platform based in Madrid, Spain to expand targeting capabilities for users of mediasmart’s programmatic platform. Digiseg’s cookieless technology expands mediasmart’s [...]

• Admix Raises $25m Series B to Monetise the Metaverse with In-Play

  4 years ago News

  

  Admix, the leading In-Play monetisation company that bridges the gap between gaming content and brands, today (26 October) announces that they have raised USD$25m (£18.1m) in a Series B round to scale up its In-Play solution worldwide; and establish it [...]

• Premium OTT in Asia - Q&A with Jenni Chase, Mediacorp

  4 years ago News

  

  In this exclusive Q&A, Jenni Chase, vice president, digital sales, solutions & operations at Mediacorp, and judge of The Wires Global 2021, outlines the nature of premium over-the-top (OTT) streaming in Asia, and how advertisers can realise the opportunity offered by [...]

• GCHQ Strikes Deal With AWS; FaZe Clan to go Public

  4 years ago News

  

  In today's ExchangeWire news digest: GCHQ have championed a cloud deal with Amazon Web Services; FaZe Clan prepare for IPO with support from a SPAC; and Rock Content raise USD$30m (£21.7m) in a Series B round.   UK spy agencies strike deal [...]

• Putting Customers, Insights, and Registration at the Heart of Growth Strategy

  4 years ago News

  

  Ahead of ATS London 2021, Paul Hood, director of business planning for The Sun at News UK, outlines three key aspects of the The Sun's growth strategy: incentivised registration, collaboration with platforms, and continual experimentation with engagement and data collection [...]

• Bidstack Launches New ‘In-Menu’ Ad Format

  4 years ago News

  

  Bidstack is delighted to announce a new ad format and gaming touchpoint for brands with an innovative ‘in-menu’ offering. The mobile format offers clickable display banners that allow brands to deliver integrated ads into game menus, user interfaces and loading screens. The [...]

• The CTV Opportunity in the EU5: Q&A with Ed Wale, Magnite

  4 years ago News

  

  In this exclusive interview ahead of ATS London 2021, Ed Wale, MD CTV, EMEA at Magnite, delves further into the findings of Magnite's 'CTV Is For Everyone' report. The research builds on SpotX's 2020 report of the same name and Magnite's [...]