Latest Stories

• Misinformation Allegations in The Facebook Papers; Google Faced with Unredacted Court Papers

  4 years ago News

  

  In today's ExchangeWire News Digest: Facebook have selectively controlled hate speech in India; a New York Judge revealed newly unredacted court papers relating to Google's lawsuit; and VideoAmp raise USD$275m (£199.7m) in a Series F round.   Facebook have selectively controlled hate [...]

• VDX.tv Releases 2021 EMEA Holiday Video Advertising Guide for Brands and Retailers

  4 years ago News

  

  VDX.tv, a global video advertising technology company have released their 2021 Holiday Video Advertising Guide “Navigating Consumer Shopping Expectations This Season” for EMEA brands and retailers.  This year’s holiday period offers great opportunities for brands, but it also brings stiff competition. [...]

• The Future of Digital Advertising: Q&A With Permutive

  4 years ago News

  

  Ahead of Permutive’s panel at ATS London (3 November) — Putting Your Currency to Good Work: Data Management & Activation —  Morika Georgieva, Customer Success Lead, EMEA at Permutive speaks to ExchangeWire to discuss the connection between privacy, technology and [...]

• Lotame Global Third-Party Data Sales Increased by More Than 40% YoY

  4 years ago News

  

  Lotame, the only flexible data solutions provider to future proof connectivity and drive performance across all screens, today (22 October) announced its global third-party data sales increased by 41% from H1 2020 to H1 2021.  The data was sourced from [...]

• Everyone Should Be Prioritising Addressability: Q&A with Travis Clinger, LiveRamp

  4 years ago News

  

  In this exclusive interview ahead of ATS London 2021, Travis Clinger, SVP addressability and ecosystem at LiveRamp, explains why the ad tech industry should be investing in addressability to improve their operations and to build consumer trust.   Why should marketers invest in [...]

• Amazon Accused of Rigging Search Results; Localised LinkedIn Shut Down in China

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Amazon have been accused of anticompetitive behaviour; Microsoft are shutting down their localised version of LinkedIn in China; [...]

• The MadTech Podcast Special: Media Plan Diversity

  4 years ago Podcast

  

  Our eleventh edition of The MadTech Podcast Special explores media plan diversity. With the rise of diversity within the digital marketing industry, the concept is becoming a fascinating point of discussion in the production of display ad campaigns. In this episode, [...]

• H1 2021 Global Connected TV (CTV) Ad Supply Chain Trends Report: 50% YoY Increase in Open Programmatic CTV Ad Spend

  4 years ago News

  

  Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the H1 2021 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic CTV [...]

• Verve Group Announce Sameer Sondhi and Ionut Ciobotaru as Co-CEOs

  4 years ago News

  

  Verve Group, a global consumer-first advertising suite, today (21 October) announced that chief revenue officer Sameer Sondhi and chief product officer Ionut Ciobotaru will become the co-CEOs of Verve Group. Remco Westermann, currently the CEO of both Verve Group and [...]

• ID5 Launches IdentityCloud, the Comprehensive Identity Solution for Digital Advertising

  4 years ago News

  

  ID5, the market-leading identity provider for digital advertising, announce the launch of IdentityCloud, a comprehensive suite of services enabling all digital advertising stakeholders to improve addressability and measurement capabilities across channels and environments.  Increasing regulations across the world, restrictions to the [...]