Latest Stories

• The Telegraph's Camilla Child on Algorithm Deletion, Hide my Email, and Data Sharing

  4 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, Camilla Child, director of commercial strategy at The Telegraph and Wires Global 2021 judge, joins ExchangeWire’s Grace Dillon and Anne-Marie Sheedy to discuss the latest news in ad tech and martech. Together, they [...]

• Captify Primes for Next Phase of Explosive Growth, With a Majority Investment from PE Firm SFW Capital Partners

  4 years ago News

  

  Captify, the Search Intelligence Platform for the open web, today announced that SFW Capital Partners, a leading US-based private equity firm focused on information and data-centric software businesses, has entered into a definitive agreement to take the majority investment in [...]

• Captify Sells Majority Stake to SFW Capital; Revolut Raises USD$800m

  4 years ago News

  

  In today's ExchangeWire daily news digest: Captify sells majority stake to SFW Capital; Revolut raises USD$800m (£578m); and Alibaba and Tencent mull cooperation. Captify sells majority stake to SFW Capital Search intelligence platform Captify has announced that it has sold a majority [...]

• IPA Bellwether Report Q2 2021: Budgets Increase for First Time Since 2019

  4 years ago News

  

  The IPA Bellwether Report Q2 2021, released today 15th July 2021, has revealed that total marketing budgets across the United Kingdom increased for the first time since Q4 2019, rising by a net balance of 6% across surveyed companies. This [...]

• Verve Group Acquires Smaato, Securing a Spot as a Top 10 Global Ad Exchange

  4 years ago News

  

  Verve Group, a privacy-first omnichannel ad platform, today announced the acquisition of Smaato through a subsidiary of its parent company Media and Games Invest SE (MGI). The transaction places Smaato at an enterprise value of USD $170m (£122.6m). The acquisition [...]

• Targeted Advertising on Linear TV: RMB and Smart AdServer Display Personalised Ads During Live Euro 2020 Games

  4 years ago News

  

  RMB – Belgian multi-media advertising network – relied on the proprietary solution of SmartAdServer – the leading independent ad monetisation platform – to activate linear TV ad replacement on live streams on desktop and mobile app (IOS & Android) for [...]

• Microsoft Renews Global Contract with Xandr

  4 years ago News

  

  Xandr today announces the renewal of a global contract with Microsoft which sees the extension of existing technology solutions, the introduction of new ventures and follows over ten years of successful partnership. Microsoft is extending its use of Xandr’s sell-side [...]

• GumGum Becomes the First Independent Ad Tech Provider to Earn MRC Content-Level Accreditation

  4 years ago News

  

  GumGum, a global media and contextual intelligence company, today announced that it is the first independent ad tech provider to have achieved Media Rating Council (MRC) content-level accreditation for contextual analysis, brand safety and suitability. GumGum’s content-level solution, Verity, goes [...]

• Sharethrough Launches Dynamic Video Captions to Maximise Comprehension for Programmatic Video Ads

  4 years ago News

  

  Sharethrough, one of the top global independent omnichannel ad exchanges, is introducing dynamic video captions for video ads to elevate user experience, optimise ad recall and increase ad engagement. Recent research from Sharethrough shows that 75% of mobile users keep their phone [...]

• Google Fined by French Competitions Authority; Toqio Raised $9.4m Seed Funding

  4 years ago News

  

  In today's ExchangeWire news digest: Google are fined by the French Competition Authority for allegedly violating orders to negotiate payment deals with news publishers; fintech startup Toqio raise USD $9.4m in a seed funding round; and Apple face criticism for [...]