Latest Stories

• The MadTech Podcast Special: The Emergence of Private Gardens - Why are They Important and What Value do They Add?

  4 years ago Podcast

  

  Our fifth edition of The MadTech Podcast Special explores the emergence and power of the 'private garden', a data model which involves focusing on logged-in users to gain the ability to offer more relevant audience segments to buyers. In this episode, [...]

• The Japan & APAC Cookieless Future: Q&A with Alfonso Asensio, Oracle

  4 years ago News

  

  Following the detailed discussions at the recent MadTech Japan event, ExchangeWire speaks to Alfonso Asensio, Regional Director - Japan, Oracle Advertising, to discuss alternative forms of marketing and the role of technology providers in JAPAC markets as we enter the [...]

• BVOD, Data & the Role of Agencies: Q&A with Jonathan Harrison, the7stars

  4 years ago News

  

  Following their recent partnership with TSB and Channel4, the7stars' Digital Strategy and Innovation Lead Jonathan Harrison spoke to ExchangeWire on unrealised opportunities in CTV and BVOD advertising, and the role agencies are set to play in the privacy-first era. What is [...]

• Impact Acquires Affluent to Power Agency Managed Partnership Programmes at Scale

  4 years ago News

  

  Impact, the global leader in partnership automation, today announced the acquisition of Affluent, the leading analytics and automation platform designed to help agencies manage partnership programmes for brands at scale. This acquisition, the second for Impact in 2021, furthers Impact’s [...]

• Talon Initiates Digital OOH Trading Reset

  4 years ago News

  

  Talon is optimising its approach to Digital Out of Home (OOH) trading, putting audience at the heart of the mechanics of delivering audience, price and value. The new approach will allow clients to more easily assess the value of Digital [...]

• Adsquare und OS Data Solutions schließen Kooperation über 1st Party Daten

  4 years ago News

  

  Adsquare und OS Data Solutions (OS DS) geben ihre gemeinsame Partnerschaft für die Vermarktung von datenschutzkonformen Konsumentendaten bekannt und bieten gemeinsame Produkte an. Werbekunden stehen ab sofort reichweitenstarke Daten für eine effektive Zielgruppenansprache zur Verfügung. OS DS, das 2019 gegründete Joint [...]

• Apple Begin Blocking Apps that Fall Foul of ATT; Spotify Acquire Betty Labs

  4 years ago News

  

  In today's ExchangeWire news digest: Apple have begun rejecting apps who don't comply with their new ATT privacy framework; Spotify acquire Betty Labs, the tech company behind live audio app Locker Room; and ViacomCBS put $3bn worth of shares up [...]

• User Privacy, Bigger Scale, Better Relevance? The Cookieless Future Looks Bright

  4 years ago News

  

  In this article written exclusively for ExchangeWire, Ricardo Honing, global client lead at Dentsu, details how AI-powered contextual advertising solutions can be used as an effective replacement for third-party cookies. How to solve the cookie conundrum? Many in the advertising industry [...]

• Colorado Mulls New Data Privacy Bill; Publicis Groupe Acquire Balance Internet

  4 years ago News

  

  In today's ExchangeWire news digest: Colorado becomes the latest US state to introduce a new data privacy bill; Publicis Groupe acquire Balance Internet; and Magna forecast that the US ad market will recover more quickly than previously expected.   Colorado considers new [...]

• The ExchangeWire Team on GroupM Advertising Forecast; Facebook; and RTÉ Audio Tools

  4 years ago Podcast

  

  On this week’s episode of the MadTech Podcast, ExchangeWire's Mat Broughton; Ciaran O'Kane; Lindsay Rowntree; Anne-Marie Sheedy; and Rachel Smith, discuss the latest news in ad tech and martech. Together, they cover: - WPP’s media investment division GroupM have revised their forecast [...]